At 14 or 15 years old, Shivam decided to embrace his father's fitness philosophy wholeheartedly. With his father's insistence, he began exercising regularly.
Shivam Dubey
By Shivam Dubey, Health Coach and Fitness Influencer, Founder of Yourfitnesstories
He had the self-awareness and nerve to defy conventional career expectations. Pursued his true desire for fitness, instead of more traditional paths, even though it disappointed his family. Staying true to his passion was his greatest strength. He courageously followed his true calling that burned brighter than any corporate ambition could, ultimately reaching the remarkable milestone of ‘1 million YouTube subscribers’..
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Shivam Dubey was born into a humble family, with his father serving in the Indian Army as a Sipahi - the lowest ranking personnel. However, his father's dedication to fitness would deeply influence Shivam's own journey. From a young age, Shivam's father emphasized the importance of physical exercise and staying active. Despite never being a particularly good student or able to focus much on academics, Shivam's willpower when it came to fitness was unmatched - he seemed destined for something in this field.
At 14 or 15 years old, Shivam decided to embrace his father's fitness philosophy wholeheartedly. With his father's insistence, he began exercising regularly. A pivotal moment came when the Bollywood movie 'Singham' released during Shivam's 10th grade year. The film's strong, fit protagonist deeply inspired the young Shivam. Motivated, he joined a gym in 11th grade, much to his father's delight.
As Shivam built muscle and improved his physique, a palpable sense of confidence grew within him at school. His muscular frame earned admiring looks and respect among his peers. In 2012, Shivam's family relocated to Indore. Though dedicated to exercise, his knowledge of nutrition was lacking. This led to joint pains and poor recovery. Turning to Google, Shivam researched terms like 'protein' and 'carbs', beginning to understand diet's role in fitness.
The high gym fees in Indore forced Shivam to exercise at home using basic equipment. Simultaneously, he pursued CA and later applied for CS in 2017, though his true passion lied elsewhere. However, by his final year of studies, Shivam realized accounting wasn't his true calling. He disappointed his family by declaring he would not become a CA or CS. His willpower and drive were always pulling him towards a fitness career instead.
Borrowing money from his supportive mother, Shivam started a YouTube channel 'Your Fitness Stories' and social media accounts to try and make it as a fitness influencer. Initially, with just 1,000 subscribers comprised mostly of his circle, views were scarce. Demoralized, he took a break from posting for some time.
The big breakthrough came when Shivam uploaded a video comparing mass gainers and whey protein. Completely unexpectedly, it went viral with 1.5 lakh views. A friend had to call and inform the shocked Shivam of this viral success. Reinvigorated, he resumed consistent video posting and content creation.
As followers grew, so did opportunities as a fitness guru. Shivam began fielding requests to personally coach clients. During the COVID-19 lockdown, his Instagram following surged as people looked for home workout guidance. He began attracting high-profile clients, allowing luxuries like purchasing a new car.
Post-lockdown, Shivam's follower numbers across all platforms dipped temporarily before he figured out a new strategy. He started creating amusing Instagram Reels featuring funny characters to entertain viewers. Reposting these skits as YouTube Shorts helped branch into that format too. Concurrently, Shivam Dubey pursued continuous self-improvement, undertaking numerous certifications from esteemed institutions such as Stanford, Harvard, NASM, and ISSA, thus enhancing his knowledge and skills.
By 2023, Shivam had reached the major milestone of 1 million YouTube subscribers. Brands began offering sponsored partnership deals as his influence solidified in the Indian fitness space. The ultimate reward? His online fitness endeavors generated enough income to finally purchase his very own home.
From the humble beginnings of a young Sipahi's son who prioritized exercise over academics, Shivam Dubey persevered through self-doubt and temporary setbacks. His unstoppable passion for fitness, combined with creativity in producing engaging content, allowed him to become an influential voice motivating health and wellbeing across India.
Perhaps most inspiringly, Shivam's success did not alter his fundamental humility and groundedness. Despite achieving millionaire status, he remains committed to propagating accessible health messages for all. His relatable persona makes him an inspiration to countless aspiring Indian fitness journeys.
From a young boy inspired by his father's regiment, to a household name empowering millions, Shivam Dubey's journey captures the transformative power of hard perseverance when fused with creativity and authenticity. Shivam Dubey's story shows that you don't have to follow a traditional path - with perseverance and passion, you can achieve remarkable things.
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