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Home > Brand Media Stories > Lifestyle Stories > Article > From Farms to Fortune How This Bihar Boy Became a Cleaning Products King with Safe N Shine

From Farms to Fortune: How This Bihar Boy Became a Cleaning Products King with "Safe N Shine"

Updated on: 16 July,2024 04:07 PM IST  |  Mumbai
BrandMedia | brandmedia@mid-day.com

Ravi Prakash’s journey from the farms of Bihar to becoming a cleaning products magnate is nothing short of inspirational.

From Farms to Fortune: How This Bihar Boy Became a Cleaning Products King with

Ravi Prakash

In the bustling market of housekeeping materials, one name shines brightly: Ravi Prakash, the 36 year old founder of Safe N Shine. His remarkable journey from the humble fields of Sasaram, Bihar, to the forefront of the cleaning products industry is a testament to his vision, hard work, and entrepreneurial spirit.


Ravi Prakash's story begins in Sasaram, a small city in Bihar, where he was born into a farmer's family. Despite the modest beginnings, Ravi's parents emphasized the importance of education, leading him to pursue his studies in Noida and Ghaziabad. His academic journey paved the way for his initial career as an administrative officer at the Indian Farmers Fertiliser Cooperative Limited (IFFCO).

In 2014, driven by a desire to innovate and make a difference, Ravi took a bold step and established Shree Ganesh Enterprises. Starting from scratch, he meticulously built his enterprise, which today boasts a clientele of over 350 organizations across Delhi NCR and PAN India, including IT companies, schools, hospitals, and hotels.

The cornerstone of Ravi’s success lies in his brand, "Safe n Shine," which has become synonymous with quality and innovation in cleaning products. Under his leadership, Safe N Shine has continually pushed the boundaries to develop superior cleaning solutions that not only meet but exceed customer expectations.

Ravi's business philosophy revolves around the 4 P’s Product, Price, Place, and Promotion. He believes that a great product should be affordable, easily accessible, and well-promoted. This strategic approach has propelled Safe N Shine to the forefront of the industry, earning it a reputation for excellence and reliability.

His commitment to quality aligns seamlessly with the Swachh Bharat Abhiyan, an initiative close to his heart. By providing top-notch cleaning products, Ravi contributes significantly to the vision of a cleaner India. His efforts are not just confined to business; they reflect a broader social responsibility and a dedication to national cleanliness and hygiene.

Beyond the boardroom, Ravi is a staunch promoter of corporate sports events, sponsoring various tournaments under the Safe N Shine banner. This initiative fosters team spirit and camaraderie among employees and associates, reinforcing the values of hard work and determination.

On the personal front, Ravi is married to Dr. Priyanka Singh, and they are blessed with two sons. Balancing his professional and personal life with grace, Ravi exemplifies how one can achieve great heights without compromising on family values.

Ravi Prakash’s journey from the farms of Bihar to becoming a cleaning products magnate is nothing short of inspirational. His story illustrates the power of entrepreneurial spirit and a clear vision. As he continues to make strides in 2024 and beyond, Ravi remains a leader to watch, embodying the essence of innovation, dedication, and success.

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