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Home > Brand Media Stories > Fmcg Stories > Article > NFP Sampoorna Gets Recognized as Indias Rising Star by The Brand Story

NFP Sampoorna Gets Recognized as India’s Rising Star by The Brand Story

Updated on: 07 May,2024 04:46 PM IST  |  Mumbai
BrandMedia | brandmedia@mid-day.com

India’s economic resilience is led by businesses committed to progress by overcoming various challenges that may arise on the path.

NFP Sampoorna Gets Recognized as India’s Rising Star by The Brand Story

NFP Sampoorna

NFP Sampoorna gets recognized as India’s Rising Star at the Indian Brand and Leadership Conclave 2024 by The Brand Story for being a premier Indian brand that delivers fresh, top-quality cashew nuts sourced directly from West African farms to local communities.


India’s economic resilience is led by businesses committed to progress by overcoming various challenges that may arise on the path. These brands not only contribute to economic growth but also promote a happier, more cohesive society. The Brand Story has always worked to play a role in recognizing and promoting such organizations and acknowledging their exceptional contributions. At the Indian Brand and Leadership Conclave 2024, The Brand Story showcased businesses excelling in various fields, driving growth and development. This celebration not only applauds the achievements of these businesses but also underscores their significance in shaping India's trajectory toward a better future.

NFP Sampoorna, a leading player in cashew nut production since its establishment in 2019, specializes in sourcing premium raw cashew nuts from Western Africa, ensuring unmatched quality at competitive prices. With a steadfast commitment to delivering crispiness and crunchiness, NFP Sampoorna guarantees satisfaction in every household. Boasting an extraordinary 100% annual growth rate consecutively since the last 3 Financial Years, the company seamlessly integrates traditional techniques with cutting-edge technology, employing state-of-the-art machinery for precise nut production.

Having carved out a dominant presence in both B2B and B2C sectors, NFP Sampoorna strategically commands an impressive market share, making it the most preferred choice for businesses seeking top-tier cashew nuts for various applications and consumers. Its unwavering dedication to quality, reliability, and customization has cemented its position as a trusted partner in the B2B landscape. Simultaneously, in the dynamic B2C market, NFP Sampoorna secures a significant 20% market share by offering consumer-friendly packaging options while upholding the highest standards of excellence, and enhancing individual snacking experiences. This balanced market share distribution underscores the brand’s versatility and adaptability, ensuring its prominence in commercial and consumer spheres alike. 

Sourcing the finest cashews from West Africa, Sampoorna ensures a steady supply of top-notch raw materials. Their advanced processing facility in India blends traditional methods with modern technology, guaranteeing natural flavor and with advanced technology and operated by skilled professionals, the facility ensures that the sourced cashews undergo precision processing, meeting the highest quality standards. What’s more, NFP Sampoorna strikes a harmonious balance between tradition and innovation. By incorporating traditional processing methods alongside modern technology, the brand ensures that each cashew maintains its natural flavour, while rigorous quality checks guarantee an impeccable product.

By sourcing the finest cashews from West Africa, NFP Sampoorna ensures a consistent supply of premium raw materials. Operating an advanced processing facility in India, the company seamlessly blends traditional methods with modern technology to preserve natural flavors. Manned by skilled professionals, the facility guarantees precision processing, meeting the most stringent quality standards. By combining traditional processing methods with modern technology, NFP Sampoorna preserves each cashew's natural flavor profile, ensuring an impeccable product through rigorous quality checks. 

Looking ahead, NFP Sampoorna envisions continuous expansion and growth to meet the escalating demand for premium cashews. The establishment of a second processing unit will significantly bolster production capacity, satisfying the growing appetite for superior-quality cashews sourced directly from West African farms. Furthermore, the brand aims to penetrate international markets, particularly in Africa and Europe, via the Gulf region, projecting a 40% increase in production capacity to meet global demand. Anticipating the evolving landscape of dietary preferences, NFP Sampoorna aims to make a substantial impact in the B2C market, both domestically and globally. 

Mr. Siddesh Pathre, Managing Partner, The Brand Story said “By raising brand awareness and educating consumers about the exceptional quality of cashews, the company seeks to make its products accessible at competitive prices for various applications & consumers. The remarkable expansion of NFP Sampoorna underscores its deserving recognition as India’s Rising Star in cashew nuts manufacturing and processing. The Brand Story is proud to award NFP Sampoorna as India’s Rising Star.”

www.Thebrandstory.co.in 

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