Fibe aims to leverage Massey’s strong connection with Gen Z and millennials to enhance its brand presence.
Vikrant Massey
India's leading fintech company Fibe has announced Bollywood actor Vikrant Massey as its new brand ambassador. Massey, known for his excellent performance in the blockbuster movie ’12th Fail’, will play a central role in Fibe’s marketing campaigns.
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According to The Financial Express, these campaigns will focus on showcasing the quick and hassle-free application process of Fibe an instant personal loan provider, which allows customers to access its services easily.
Fibe aims to leverage Massey’s strong connection with Gen Z and millennials to enhance its brand presence. The company highlights its commitment to meeting individual needs, cutting down lengthy processes and unwanted questions.
The partnership begins with a campaign urging customers to abandon the tradition of postponing aspirations, a habit commonly called ‘Agli Baar’ (next time). The campaign is curated by VeryBusyPeople Film Production House and features Massey as the protagonist and narrator. It guides customers through fulfilling their aspirations using the Fibe app.
Sudhir Shetty, Founder of VeryBusyPeople Film Production House, said, “The inspiration for this campaign came from the stories of everyday life of the youth who have many dreams and aspirations but avoid making smallest of purchases and push it to ‘Agli Baar’ because of financial constraints. Through ‘NoMoreAgliBaar’ campaign, we want to inspire them to seize the opportunities with the support of Fibe’s financial solutions. Leveraging Massey’s relatable appeal with the youth, we aim to create a powerful connection with Gen Z and millennials while enabling them with easily accessible financial solutions.”
Vikrant Massey also looked quite enthusiastic to partner with the instant loan app, stating, “I am delighted to collaborate with Fibe in its mission of helping people fulfil their dreams with confidence and ease. The brand not only helps underserved individuals avail financial services but also empowers them with financial independence.”
Fibe offers specialised solutions such as EdTech loans, healthcare loans, funding for insurance premiums, and more. It also offers personal loans, instant cash facilities, and Buy Now Pay Later services. With this uniquely crafted campaign, Fibe looks to strengthen its position in the fintech industry and positively impact the journeys of several aspiring individuals.
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