Prega News has recently launched products for all stages of the woman’s pregnancy including Pre-Pregnancy, Pregnancy, and Post-Pregnancy.
Prega News
India’s economic resilience is led by businesses committed to progress by overcoming various challenges that may arise on the path. These brands not only contribute to economic growth but also promote a happier, more cohesive society. The Brand Story has always worked to play a role in recognizing and promoting such organizations and acknowledging their exceptional contributions. At the Indian Brand and Leadership Conclave 2024, The Brand Story showcased businesses excelling in various fields, driving growth and development. This celebration not only applauds the achievements of these businesses but also underscores their significance in shaping India's trajectory toward a better future.
Pregnancy, a profound milestone in a woman’s life, encompasses a spectrum of emotions, from excitement to anxiety. Confirming pregnancy is a pivotal step in this journey, and Prega News, a trusted ally for countless women across India, simplifies this process with its accurate and convenient testing kits, redefining how women approach motherhood. Some of the USPs of the brand include that it offers over 99% accuracy in pregnancy testing, gives results within 5 minutes, and allows to get tested anytime anywhere.
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As India’s premier pregnancy testing brand, Prega News has secured its position as the top choice for women, selling over 9 Cr kits in the year 2023-24. The market share of the brand is 85% as per MAT March 24. Beyond being a mere product, Prega News embodies expert care, evident through its commitment to creating awareness and purpose-driven initiatives surrounding pregnancy. To build on its promise of convenience and after years of thorough research, Prega News has recently diversified itself as a solution provider for all stages of female pregnancy including Pre, During, and Post pregnancy – as a one-stop solution for all pregnant women.
Prega News has recently launched products for all stages of the woman’s pregnancy including Pre-Pregnancy, Pregnancy, and Post-Pregnancy. Under the Pre-Pregnancy product range, the brand sells Prega Hope-Pre-Pregnancy Fertility Supplement, Prega Hope Gel-Fertility Friendly Lubricant, and Ova News-Ovulation Detection Kit. Under the range of Pregnancy, the brand sells Prega News - Pregnancy Testing Kit, Prega News Value Pack, and Prega News Pregnancy Advance Test Kit. For the last stage of pregnancy called the Post-Pregnancy, the brand sells Prega Happy - An Anti-Stretch Mark Cream.
Founded by Mankind Pharma, Prega News has been at the forefront of providing reliable and accessible pregnancy testing solutions since its inception. Its user-friendly design and precise results have made it a household name and the go-to choose for women seeking confirmation of their pregnancy. Beyond its efficacy, Prega News also prioritizes affordability, making it accessible to women across various socio-economic backgrounds. This commitment to affordability reflects the brand’s dedication to promoting reproductive healthcare equity, ensuring that every woman, regardless of her financial status, can access reliable pregnancy testing solutions.
In addition to its primary function of confirming pregnancy, Prega News also offers support and guidance to women throughout their journey service channels provide valuable information about pregnancy, prenatal care, and parenting, empowering women with knowledge and resources to make informed decisions about their health and well-being. Prega News recognizes the importance of emotional support during pregnancy. It acknowledges that the journey to motherhood can be overwhelming, and women may experience a range of emotions. As such, the brand fosters a supportive community where women can share their experiences, seek advice, and find solidarity with others who are on a similar path.
Mr. Joy Chatterjee, AVP Sales and Marketing, Consumer Healthcare Division, said “At Prega News, we have always strived to be an innovative pharmaceutical company most admired for our affordability, quality, and accessibility. We have supported many women during the crucial stages of motherhood and with our product diversification; we will continue to do that in the future.”
Dr. Abhay Kaushik, Director and Editor-in-Chief and Mr. Siddesh Pathre, Managing Partner said “The Brand Story is honored to award Prega News for emerging as a trusted ally for women embarking on the journey of motherhood. More than just a product, Prega News represents empowerment, reassurance, and support for women as they navigate one of the most significant milestones. The Brand Story is proud to award Prega News as the Most Trusted Brand of the Nation at the Indian Brand and Leadership Conclave 2024.”
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