Founder of Dr. Elie Organics, Dr. Elie, brings her understanding and wealth of knowledge from her Persian Indian origin- into the realm of the Indian skin care market.
This integrative approach has allowed Dr. Elie to create a company that involves the best of both worlds. The idea behind this immersive approach was born from observing her cats. Her companionship with them led her to watch them groom for hours on end. This led Dr. Elie to understand how important taking care of one’s body is- even her cats invest time in it! Furthermore, her expertise as a doctor brings an edge to the brand. She knows the tricks of the trade from a medical standpoint, bringing in her own niche of professionalism to the field of beauty and skincare. Dr. Elie’s background as a dentist gives her the precision skills required in curating products that are reliable and healthy to use. Above all this, observing her journey is inspiring. Her entrepreneurial spirit is easy to spot. Her resilience has allowed her to make a simple idea, into a business and a brand name.
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Dr. Elie Organics Conceptualization and Vision
It’s Dr. Elie, the founder’s vision to bridge the need gap for natural, sustainable, and clean products. The phrase ‘less is more’ hasn’t continually been detected when it comes to tending to our skin. The cosmetics business and their clientele are perpetually indulging in a market that requires long and drawn-out skin care routines. Here’s where Dr Elie Organics can be useful. For those that don’t have all the time to go through various steps in taking care of their skin – Dr. Elie Organics focuses and specializes in an all-in-one approach. It’s a brand that provides maximum efficacy through minimal self-care work! The brand sees the importance of delivering a batch of clinically researched, quality ingredients into the market. The products are designed to make sure that their customers don’t invest all day taking care of their skin (like her cats!), by providing them with quick, practical, and easy to use, skin care solutions. This vision of hers was curated by observing the Indian skin care market where brands would offer tangible products. Dr. Elie Organics has the capability to cater to a holistic approach, taking care of each facet in an individual’s needs.
Availability
The products are available for purchase at (Online) : Nykaa, Amazon and the brand website; (Offline) at Pavillion Mall, Ritz Carlton, JW Marriott, Panchshil Tower Kharadi, all in Pune.
Dr. Elie Organics Products & Benefits
Dr. Elie Organics is designed for those who prefer natural ingredients and clutter-free convenience, as the brand literally brings the purity of nature to the palm of your hand. “Organic” strictly refers to ingredients that are farmed without pesticides, chemicals, or artificial fertilizers and genetically modified organisms. Without harsh chemicals, organic skincare products are less likely to cause allergic reactions, inflammations, or irritations. With products (for women) ranging from face washes and serums, body oils, and hand creams; to shampoos, conditioners, and hair masks- Dr. Elie has it all. The Elie Organics range consists of a variety of products not only for women, but men as well. They’re advanced in their concoctions, sourcing organic compounds that have a lasting impact on the skin. The ingredients that make up the products are sustainable and environment friendly. ‘’Our skin absorbs almost 60% of what we apply on it, therefore, it’s imperative that one is conscious of what is put on it. Think about all the products we are using every day that come in contact with our skin: makeup, fragrances, moisturizers, soaps, deodorants and so on. Therefore, following an organic path with these products nourishes any issues our skin might face.’’
Dr. Elie says. If this isn’t enough already, the company has a line of products for men as well- inclusive of shaving oils, shaving gels, aftershave, shampoos, conditioners, and face and body washes. Within this variety, all the products are made with natural formulas that are rich in antioxidants, soothe the skin, lock in moisture and have long lasting effects. Dr. Elie ‘Moisture Absorb’ shampoo and conditioners are made from aloe vera and oat extracts that penetrate deep into the scalp, smoothen the hair and nourish it while preserving its shine. The ‘Hydro Protect’ hair mask, made with conditioning shea Butter & candelilla wax comes with the benefits of frizz control and detangled hair. Moreover, their make-up remover for women is coconut based- which is important for dry skin and is beneficial to all skin types.
Dr. Elie’s products for men contain 2-1 properties, largely made with aloe vera leaf juice, natural vitamin E, calendula extracts, argan oil and sweet almond oils. With this blend, the shaving gels, face and body washes and shampoos, are anti-inflammatory, hydrate the skin- leaving a fresh feel on the face and body. The clean nature of Dr.Elie Organics comes with the range being paraben free. They display quick results and are gentle- ensuring no harm to the skin in the long run. These benefits lure in a large sector of consumers who are invested in wellness as a holistic approach.
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