Illustrake, a Mumbai-based digital marketing agency, has bagged the digital creative mandate for EuropeGirl Cosmetics. Based in India, EuropeGirl Cosmetics is an eminent brand that produces quality makeup products for every other individual out there.
According to the record, the agency will continue to perform digital marketing practices for the brand. It will be at the forefront of all social media handles and will be managing activities like branding, media buying, planning, and campaign strategies for the cosmetic brand.
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Illustrake has been doing business for this renowned cosmetics brand for the past three years i.e. since 2019. During this phase, the agency significantly scaled the company’s marketing spending and returns by creating, conceptualising, and executing engaging content bundled with strategic planning.
To speed growth, the performance marketing agency even conducted real-time makeup content for EuropeGirl Cosmetics’ Instagram page, YouTube channel, and Facebook page. In delight, they rolled up a follower growth of 243% (more than 75,000 followers) on Instagram for this premium makeup brand. Additionally, Illustrake fixed various other concerns during its operation to grow the business, like abandoned checkouts, customer retention, and high RTOs.
Illustrake is NOW all set to spearhead and amplify the growth at EuropeGirl Cosmetics with its impactful creative activation and strategies.
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