Sharad Singh, Founder of the India’s leading sports marketing Brand, 22 Yards Sports Media & Communication, is working to level the playing field for athletes and agents who want to pursue careers in sports. He's making sure equity is a major part of the agenda in order.
Within five years, the company's founder anticipate it will surpass all others of its kind. The 22 Yards Sports Media aims to make sure that anyone who has ever dreamed about being a sports superstar and is ready to put in the effort, gets a chance to see that dream come true.
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"We are looking for athletes that have an impact and can inspire change. Athletes who are leaders and think independently are our ideal clients. Nowadays, cricketers are regarded as superheroes. We want our athletes to be dressing room leaders and exude positive energy,” expresses Sharad
With its innovative approach to player management, the up-and-coming minority-owned full-service sports company is changing the business. The main goal is to use the remarkable performance of its athletes both on and off the field to enable them to generate wealth.
“One of the things we've been doing is examining a lot of deals that take advantage of players' influence to obtain shares in companies and marketing them. Recently, the conversation around it has grown significantly. The narrative, is not unique; it has been happening to athletes for years and hasn't been resolved. Along with optimizing athletes' contracts and public perception, my agency will seek to improve that situation,” explains the founder.
22 Yards Sports Media' primary distinction from competing sports agencies is the assistance it provides to its athletes with monetizing their personal brands. By securing sizable contracts, establishing equity partnerships, and capitalizing on the athlete's brand, Sharad believes it considerably increases players' earnings and helps athletes handle their finances wisely.
Sharad Singh, hope to expand 22 Yards Sports to the point that it would provide a level playing field for all types of players who want to pursue a career in any sports avenue.
"We're on schedule to begin representing IPL players. We're also looking to sign underrepresented coaches also.
Sharad is not someone who believes in investing more time only in thinking of a new idea whereas he is a believer of implementing the same. He shares his thinking that “It is possible for ordinary people to choose to be extraordinary”. He is a person who everyday makes a choice. A choice to strive towards extraordinary work.
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