Brand advertising helps companies generate awareness, expand reach, and make their brand name more recognizable to customers.
Consumer behavior and preferences are changing along with the world's evolution and adoption of new technologies. New brands are entering the market and searching for options to take their brand one step further. According to a recent report, India’s direct-to-consumer (D2C) market, is likely to reach a size of $100 Bn by 2025, has grown exponentially in the last few years.
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The shift in D2C market preferences has been the major reason behind the adaptation of digital performance marketing companies. These companies offer assistance with researching the brand, ethos, target audience, methods of reaching them, and techniques for crafting effective communications. That involves far more than just choosing interest groups on Facebook, running advertising, and watching the results. They handle the advertising account's performance as if it were their own company. Based on tried-and-true marketing principles, it aids in obtaining remarkable results and converting visitors into customers. The best approach to expand any brand is to produce steady income without using a lot of more resources or money in the process.
How Adbuffs aids in speeding business growth
Adbuffs is aware that reinventing the direct-to-consumer (D2C) marketing sector is now urgently necessary given how quickly digital performance is developing and changing. With a laser focus on launching and developing eCommerce brands globally, the company is attempting to carve out a place in the D2C marketing sector while also driving growth for its eCommerce firms' partners.
“Here at Adbuffs, we provide marketing solutions to our clients with a fixed monthly remuneration of some percent of ad fee on their revenue generation. With all of the perks, such as the ability to track performance, reply to comments, and discover new placement possibilities, we make sure to give them the best services possible by introducing them to the new standard for advertising. Businesses may increase the amount of traffic going into their sales funnels with the help of performance marketing, which benefits brands by expanding their reach and generating more interaction.”
“In the previous three years, we grew from having 2 people to having 90 team mates, serving over 100 D2C brands. Currently, we provide 4 million or more dollars worth of advertising every quarter. We have recently introduced a new in-house studio that provides content for business profile, creating top-notch and compact creatives for our clients and also intend to expand the team from 90 to 120 members by the end of this year. Our sole goal as a marketing company is to help our clients achieve their business goals, thus we must accelerate with the same pace the market is expanding,” said Mr. Ahishek Maity, co- founder and Director, Adbuffs.
Adbuffs : Services and solution
Adbuffs experience lies in integrated performance marketing, and they have an in-house content team with the capacity to mix machine learning with human intelligence to accomplish greatness visibly. Adbuffs provides a wide range of services for Facebook and Instagram marketing, Google Ads, Amazon Ads, Email Marketing, WhatsApp Marketing, and a secondary line of services for Quora, Criteo, Building Shopify, CRO consultancy, and Social media marketing.
The performance market company is also engaged deeply with their clientele to optimize product listing, pricing and new product development. The business offers a wide range of services to its customers in an effort to raise the amount of favorable comments on a social media post, produce a sale or a lead, install an app, sign up for an event, or subscribe to a newsletter. The company is also boosting up efforts to offer original concepts in order to meet the customers' increasingly diverse and developing demands.
Partnership with Auli Lifestyle
Adbuffs partnered with Auli lifestyle, an Ayurvedic Brand founded by Aishwarya Biswas who hails from Kolkata. The organic brand participated in the Shark Tank India and also got funded.
After starting with sales of 10–12 lakhs per month, the company now brings in 30-37 lakhs per month thanks to a marketing approach by Adbuffs that has allowed them to massively grow their business.
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