The Indian fashion market has progressed into one of the most versatile and accepting in the last decade.
BIRKENSTOCK
With the lines between what traditionally constitutes Indian wear and western wear blurring, a new category has emerged: the modern Indian aesthetic. Style preferences now embrace pairing Indian wear with elements usually considered western. This has paved the way for various brands to recognize the potential of increasing acceptance and sales. Enter: BIRKENSTOCK.
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Prized worldwide for their contemporary aesthetic, unparalleled comfort, and versatility, BIRKENSTOCK, a German footwear brand, took their first step in the Indian market two years ago. And, what a glorious journey it has been! With a gradually increasing online and offline presence, one thing is clear: BIRKENSTOCK has made its mark on the Indian fashion map, and they’re here to stay.
But what makes them so special? For starters, attention to comfort, alongside style and fit. Their iconic anatomically shaped footbed makes it an ultra-relaxed wearer experience during both movement and rest. BIRKENSTOCK’s sustainably produced materials – leather, wool felt, microfiber, EVA, and Birko-Flor offer comfort to the feet. Most sandal designs have adjustable buckles that enable a custom fit. In a country with mostly tropical weather and mild winters, skin-friendly materials and modifiable fit are just what the doctor ordered!
With the Indian style sensibility merging with a modernized, minimal aesthetic, BIRKENSTOCK sandals have become the footwear of choice not only for casual wear, but also festive and formal occasions. Today, apart from work and outdoor social engagements, the average Indian prefers to be well-dressed even at home, owing to the new stay-at-home festivities culture. BIRKENSTOCK’s super versatile footwear is ideal for any and all occasions, be it social gatherings, dates, pool parties, gym, office, or simply a relaxing day indoors. Models like Arizona, Mayari, and Gizeh pair well with minimal, chic dresses, kurtas, and even modern sarees. Styles like Boston and Zurich lend themselves well to a formal wardrobe. Apart from specific gender-based styles, their unisex models pair effortlessly with an androgynous wardrobe – now you can take your bond to a new level, swapping your BIRKENSTOCKS with your partner, BFF, or even sibling every once in a while.
The joy and comfort of wearing a BIRKENSTOCK sandal can be experienced offline in over 10 stand-alone stores, and other store-in-store set-ups in multiple cities across India. For those who prefer to shop online, the complete range of footwear and footwear maintenance kits can be found online on birkenstock.in. Online shopping apps like Myntra, Nykaa, Tataclicqluxe and Ajio stock the well-loved brand as well.
In a time when fashion is fickle, classic style and comfort are the only constants. With BIRKENSTOCK, you get the best of both worlds. Their clean, modern, and comfortable vibe has made a home in Indian shoppers’ hearts, and space in their wardrobes. Be it your everyday routine, or a special occasion, step out with panache, confidence, and of course, in ultimate comfort. Here’s to celebrating many more fashionable and comfortable years with our beloved BIRKENSTOCKS!
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