Amar Chavan, Co-CEO, en:lyft
Influencer marketing is evolving as the industry is exploring multiple ways to reach its target audience, what makes en:lyft different than its competitors?
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As the leading influencer marketing agency in India, en:lyft takes pride in keeping up with the updates in the industry and evolving as the industry evolves in multiple ways. Our purpose-driven approach to work is solely intended to bridge the gap between brands and influencers seeking the same objective; Growth, & that is how en:lyft stands out from its competitors. Another peculiarity that we foster at en:lyft and deliver with each of our projects is Transparency. Being one of our core values, we believe in keeping the process transparent for brands, influencers & any given party involved. Our motto is en:hance, en:gage&en:able; we aim to enhance the brand’s presence along with enhancing the digital base of both, Brand & Influencer simply by enforcing the right engagement strategy that enables great ROI for the brand & the influencers in all aspects.
What are the new content examples that stand out as success that marketers are after?
The social media & digital world is a dynamic space that keeps evolving and changing in no time. What is trending now can become old in just a few moments. Thus, it is significant to figure out a strategy that stays longer in the mind of the audience and has a good recall value. However, as much as it is important to develop a purpose-driven strategy with a good message, it is also important to feature it with a strong influencing personality & earn the complete 10 on 10. A good idea might be praised well after execution for a few days, but for it to trend & stay long in people’s minds, it is of utmost importance to connect it with someone the audience is already aware of. Marketers are aware of this secret to success and how despite being common, it still stands out from the conventional influencers' strategies used in the past. If the ultimate motto is to get the brand’s message conveyed, marketers should look like the influencers that resonate with the message and could do justice to the content to turn the campaign into a great success.
What is your view on sponsored messaging? And how do you think the audience perceives it?
An emerging promotional media that effectively reach the target audience along with a native ad that is delivered directly in a professional way is what you can call sponsored messaging. It is a promising way to target the audience by using the right means of medium-sponsor, influencer for the company shortlisting after analysing their alignment with the message & idea of the brand. Audiences have started to understand the idea of sponsored messaging precisely better now. Good ROI, Exposure, Engagement along with conveying the message with full efficiency, sponsored messaging involves the audience expansively throughout the campaign with a great impact & recall value.
Please share some of your milestones?
With years of experience in the field, we have delivered several projects aiming toward great ROI for the Brands and the growth of Content Creators. Our collaborative work with top content creators & influencers from all genres of industry in India like Technology, Travel, Fitness, Beauty, Lifestyle, Food, Celebrity, Mom & Parenting, Motivational, Health, Automobile, Photography, is notable and have earned tremendous attention & fascination from the audience. This thoughtful approach has successfully made it possible for en:lyft to achieve the milestone. It has successfully collaborated with brands such as Reliance, Meesho, Amazon, Flipkart, Paytm, Groww, Upstox, OCTAFX, Glance, Samsung, Vivo Oppo and many more.
Intro
en:lyft clearly is one of the India's leading new age technology driven marketing company with 3+ years, en:lyftand its 500 exclusive influencers, have a collective subscriber base of 600Mn+; has helped over 1000 brands to create 20,000+ pieces of content that achieved over 27 Billion impressions & 600 Million+ engagement.
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