Festivals are a fundamental component of Indian culture and cherishing this holiday spirit with its enthusiastic advertisements, vibrant packaging, and distinctive product forms every year zillions of brands, which later comes forward with special campaigns and branding ideas.
This year for Diwali 2022, “Beat of Life Entertainment” a digital, production and distribution company celebrates the joy of goodwill by strengthening bonds between people and fostering a culture of giving and improving the lives of others. The company has launched a campaign with the hashtag #diyajalaoroshnilao, with the intent to promote a sense of unity amongst the people who work tirelessly day and night to illuminate our festivities.
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People can have a comprehensive insight into a potter's life and a connection to their culture and tradition through this campaign. Beat of Life Entertainment, a digital creator, is taking the initiative to engage with our audience and raise public knowledge and awareness about the potter's creations. Anyone interested in participating in this endeavor can do so very easily by joining the campaign on Diwali by posting a photo of themselves holding a clay lamp on social media with the hashtag #diyajalaoroshnilao. To disseminate happiness and raise knowledge of our culture, the business intends to interact with a wide spectrum of audiences, not just in India but worldwide.
When asked about his perspective towards this special campaign with hashtag #diyajalaoroshnilao, the Founder of Beat of Life Entertainment, Piyush Sagar stated, “Residents of Ayodhya lit "Diyas'' to celebrate Lord Ram's return after 14 years of exile. As a result, these earthen lamps, or "Diyas" have come to be associated with Diwali. These traditional earthen lamps are made by artisans who are passionate about this but the sad part is that they are sold for as little as three rupees a piece, endangering both their livelihood and their skill. The fact is that these difficulties are making it difficult for the crafts people to choose between survival and failbrands.
Talking further in the conversation, he went on to add, “As a result, the Beat of Life Entertainment team decided to launch a campaign around this festival of lights that tells the Potter's story. The majority of the time, the potters' home serves as both the workshop and the tight, poorly ventilated workspaces in which they labor. Even after all these struggles, in the face of all these challenges, the younger generation is looking to Chinese lights. This initiative will assist in amplifying the voices of these dedicated artisans.”
The company, founded in 2015, primarily offers digital and production services. It is Piyush Sagar's idea that was embraced and implemented. Customers may get all they need from one place, Beat of Life Entertainment—both locally and from other parts of Jharkhand as well as internationally. Throughout its existence, this company has solidified a position in its sector. To engage the community and raise the value of the autonomous individual, Beat Of Life Entertainment strives to be a production firm in Giridih that helps filmmakers, as well as corporate and commercial businesses. It offers cutting-edge and efficient services in every sector with the goal of providing integrated solutions and services.
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