Refusing to adhere to fast fashion trends, these brands with their reversible and convertible designs for clothes, bags and home accessories are going the economical yet fashionable way
Niti Singhal
Twee In One
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Founded by fashion designer Niti Singhal, Twee In One ensures that its clothes have a 360-degree transformation. Singhal, like many, found herself complaining about not having enough clothes and realised she couldn’t go to a party in her office wear. Her startup thus provides two types of solutions—reversible and convertible clothing. While in the former, the garment needs to be removed and completely reversed, in the latter, one can, for instance, convert a dress into a jumpsuit. Singhal has made sure that each piece of clothing has two completely different looks both in colour and pattern, and has recently launched a children’s reversible and convertible clothing line with plans to start something similar for men soon.
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To Buy: www.tweeinone.com
Jaypore
Jaypore, known for its handmade artisanal products, has a reversible apparel collection which is a blend of casual, office formal and Indian casual styles. It offers reversible dresses which are available in different colours, in mull cotton material and with pockets, along with reversible tops, kurtas, quilts, wrap-around dresses, stoles and plain cotton fabric.
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To Buy: www.jaypore.com
India Circus
India Circus by Krsnaa Mehta offers contemporary, chic and quirky home accents and accessories. Their reversible handbags or jholas are vibrant, featuring Indian designs, and are tan coloured on the reversible side. These faux leather, polyester bags come with matching pouches.
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To Buy: www.indiacircus.com
Fable Street
Fable Street, a sustainability-driven brand for working women known for their comfortable and stylish clothing, has reversible cotton dresses with two different colours on either side, and some are also printed. They also have satin two-way tops which can be worn as tie-up tops or with a high-neck and a belted jacquard overcoat.
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To Buy: www.fablestreet.com
Nestasia
Nestasia, which curates artisanal home decor conceptualised from South East Asian countries, offers reversible cotton-linen tote bags which are a good replacement to plastic grocery shopping bags. These have quirky fruit and geometric prints and pastel solid colours and can be hand washed. They also have reversible table mats, in a variety of colour combinations.
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To Buy: www.nestasia.in
Teertha India
Teertha collects handpicked pieces from Indian artisans, and provides 100 per cent cotton-filled reversible quilts and comforters. The quilts are available in double bed and single bed (pairs) sizes and come in traditional Indian block prints using natural dyes.
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To Buy: www.teerthaindia.com
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