Is IPL 2017 the key to Kenya's tourism growth?

Kenya will use the ongoing Indian Premier League (IPL) to market its tourism products and create interest for travel into the country, its tourism body has said

Kenya will use the ongoing Indian Premier League (IPL) to market its tourism products and create interest for travel into the country, its tourism body has said. Kenya Tourism Board has allocated about $250,000 for the destination marketing and promotional campaigns in partnership with the Rising Pune Supergiant (RPS), Xinhua news agency reported.

"We hope this association with one of the leading teams in IPL will drive consideration for Kenya as a preferred holiday destination," KTB CEO Betty Radier said in a statement on Sunday. "We also expect to engage with approximately five million consumers through the social media engagements where Indian fans can win a holiday trip to Kenya," said Radier.

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