Marketing Strategy

How social media is revolutionising old-school marketing

Social media has removed the barriers of geography, as well as the need for costly ads and brick-and-mortar stores. But is it the great leveller of the marketing world or a bubble waiting to burst?

Vijay Malhotra's Background and Core Branding Competencies

Vijay Malhotra stands out as an exceptional figure in the branding world, having achieved certification as a brand auditor.

Boost Business With Women's Clothing Dropshipping

The fashion industry, particularly women's clothing, has always been a robust market.

Performance Inspired Nutrition Partners with Delta Common to Sell PI Products

Performance Inspired Nutrition partners with Delta Common to sell PI products throughout India.

7 Tips to Improve your Instagram Marketing Strategy

How to Go the Damien Trevatt Way for a Successful Digital Marketing Strategy

Sukhbir Singh: Learnt to employ marketing strategy

Reinventing himself as an indie artiste with Nachdi, Sukhbir on honing his marketing skills by roping in social media stars and micro-influencers to promote Punjabi track.

Barber gives condoms as freebies; Twitter explodes in laughter!

What Jake, the barber didn't realise is that he is, in fact, giving a condom with the biggest holes and that too not one, but two holes. Either Jake is made an innocent mistake, or he actually played the game really well

I love David Beckham's money, says Robo-Victoria Beckham

When people asked on her chatbot (left) whether divorcing David would make her happy, the automated Victoria replied, "Very". To a question on whether David's money make her happy?, the reply was, "Very".

Pihu director Vinod Kapri defends film's marketing strategy

Pihu is a movie which has a single protagonist Pihu, a two-year-old girl. A social thriller, it traces how Pihu grapples when left alone by her parents