A quirky new tourism campaign in the US featuring scantily clad Bavarian women, a nutcracker and lots of beer has garnered a lot of attention
A quirky new tourism campaign in the US featuring scantily clad Bavarian women, a nutcracker and lots of beer has garnered a lot of attention.
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Demonstrating the power of social networking, the tongue-in-cheek video promoting the Bavarian town of Leavenworth in Washington US, has become an Internet sensation with around 200,000 hits on YouTube.
The 'Gitcha Goomsba Up' music video shows hip-thrusting Bavarian women in traditional yet revealing clothes dancing around a nutcracker.
It was one of five themed videos commissioned by the Leavenworth Area Promotions board and funded with lodging tax dollars.
The lyrics include: "He's a nutcracker, so bring on the nuts."
Jeff Ostenson from Howell at the Moon, the company that directed the video, has called the video a wildly successful experiment in social marketing.
"We've been absolutely amazed and excited about the response," News.com.au quoted Ostenson as telling local news website the Wenatchee World.
"It was a method of reaching millions of people really cheaply," he stated.
Leavenworth Mayor Rob Eaton said many people have been puzzled by the ad.
"We have received some comments via e-mail asking why are we advertising to a hip-hop crowd," Eaton said.
"But we're not advertising to a hip hop crowd, it was a spoof video to have some fun and play with it," he added.
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