Cristiano Ronaldo's penchant for super-tight shorts has created a new market for retailers that could soon dwarf the football star's u00a380-million transfer to Real Madrid.
Cristiano Ronaldo's penchant for super-tight shorts has created a new market for retailers that could soon dwarf the football star's u00a380-million transfer to Real Madrid.
Department store Debenhams said sales of skimpy shorts leapt over 117 per cent last week, after Ronaldo was pictured sporting his skin-tight style on holiday.
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"His style has moved men's shorts into an entirely new ball game," said Paul Baldwin, Debenhams' director of buying for menswear.
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"The dem-and for super tight shorts is about to become a worldwide phenomenon.
The value of the market will dwarf the fee paid for him by Real Madrid."
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