The head of public relations of an unidentified international brand reached out to the author, who is now no more to wear their leggings as they "LOVE" her style
Ursula K Le Guin. Pic/AFP
In a bizarre incident, a clothing brand's decision to reach out to an author to become their brand ambassador received mixed reactions on social media. Wonder why? Because the writer in question was dead long ago.
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American author Ursula K. Le Guin, who is best known for her works of speculative fiction, especially for introducing tough-minded feminist sensibility to science fiction passed away on January 22, 2018, at the age of 88. However, Guin's social media accounts are still active and managed by her literary estate.
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The head of public relations of an unidentified international brand reached out to the author, who is now no more to wear their leggings as they "LOVE" her style. Asking her to be one of their "brand ambassadors", the representative wrote: "To celebrate our new collection, we want to give you a FREE pair of leggings so you can post a picture of you wearing them and drive more exposure to our brand".
I don't think this will work out the way you hope, Laura.
— Ursula K. Le Guin (@ursulakleguin) December 8, 2020
Oh social media. pic.twitter.com/49m1UWnVzl
While redacting the brand's name, Le Guin's estate shared the letter and wrote: "I don't think this will work out the way you hope, Laura. Oh, social media."
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The letter received a lot of mixed responses on Instagram and Twitter. One user said, "If I could have a crumb of Ursula's life... RI," while a second user commented, "Ursula Le Guin died in 2018 - the Twitter account is run by her estate." A third comment read, "Ursula this could be huge for you."
Here's how tweeple reacted:
— Kate (@theburdtweets) December 9, 2020
if I could have a crumb of Ursula's life... RIP ðu00c2u009fu00c2u0091u00c2u0091 pic.twitter.com/gC9g4gTUaR
— Kate (@theburdtweets) December 9, 2020
Might as well try to contact Charlotte Brontë, Laura https://t.co/DD7gZMxW12
— Havi (@havinvi) December 10, 2020
Lmaooo they didn’t even bother doing a google search https://t.co/kBQ5QyZ5vL
— Phododo’s Mama (@GalWhoAteDurban) December 10, 2020
Lmaooo they didn’t even bother doing a google search https://t.co/kBQ5QyZ5vL
— Phododo’s Mama (@GalWhoAteDurban) December 10, 2020
Influencers from the heavens and beyond
— insights about insights (@insightsboutin1) December 9, 2020
ðu00c2u009fu00c2u0098u00c2u0087 https://t.co/qq0llSQZjv
For many who don't know, American author Le Guin was the first women writer to win both the Hugo and Nebula Awards for Science Fiction writing. However, the recognition came after decades of struggling to get her work published. Today, Guin is considered among the greatest sci-fi and fantasy writers of all time.
Le Guin published her first novel, "Rocannon's World," in 1966 but found breakthrough success with the publication in 1969 of "The Left Hand of Darkness," which won a litany of prizes and became a great science fiction classic.
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