Smitten by Mumbai, David Crawford decided to give up filmi dreams to cash in on his famous surname. The great great nephew of the first municipal commissioner of Mumbai, is busy selling organic candles
Smitten by Mumbai, David Crawford decided to give up filmi dreams to cash in on his famous surname. The great great nephew of the first municipal commissioner of Mumbai, is busy selling organic candles
When David Crawford says, "When I got off the plane in Mumbai, I felt at home," it's not an American tourist talking. He is the great great nephew of Arthur Travers Crawford, the first municipal commissioner and collector of Bombay between 1865 and 1871. Both, his father and grandfather were born in India, and David believes the city is where he belongs. To make the connect with the country stronger, the 40 year-old graphic designer quit work in Hollywood to launch Crawford Market Branded Products.
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David might face competition from Mumbai's celeb candle-makers but he remains unfazed. "Most candles sold in India are made from paraffin. Crawford Market candles are made from 100% bee wax, natural plant extract and essential oils. The speciality of our candles' wick is that you can light it right under a fan, and it won't blow off," David claims.
David arrived at the idea for Crawford Market Branded Products in November last. He launched the brand on Independence Day this year, and harbours major expansion plans that include natural and nutritious foods and beverages, a skincare range, oils, soaps and scrubs.
He insists that his company will stick to its motto; to remain a company with a 19th century name with a 21st century attitude. "I want a holistic work environment where everyone who works on the product knows how to make it from scratch. That's when employees feel emotionally attached to the product," says David, who recently finished a two-month training session for his staff of 11.
At: Stall No. 28, Boulevard Wedding and Lifestyle Show, World Trade Center Arcade, Cuffe Parade.
On: Today, 10.30 to 7 pm.
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