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Content creator accuses 3D printing startup of 'profiting off pandemic'

Updated on: 08 May,2020 07:39 AM IST  |  Mumbai
Gaurav Sarkar | mailbag@mid-day.com

Content creator says Boson Machines is 'profiting off a pandemic after she raised funds for face shields for medics; it quoted her Rs 150 per piece then agreed to Rs 60, which she says is still high

Content creator accuses 3D printing startup of 'profiting off pandemic'

Kusha Kapila

A 3D printing startup in Mumbai has been accused of not fulfilling its part of the deal in a crowdfunded project initiated by a Delhi-based content creator to provide equipment to frontline health workers.


In March, Kusha Kapila contacted Boson Machines (BM) to provide 3D printed face shields for medical personnel at an initially agreed price of R150, by raising Rs 900,000 on Ketto.


With an industry standard yet to emerge, there were a lot of debates between Kapila and BM over the price and the number of masks to be made for raised amount."We then settled on R19 lakh for 18,000 masks," said Kapila. "Even this meant that a shield would cost Rs 105, which was still higher than the price of other 3D printers. The price was again reduced to Rs 75, before they finally agreed to R60. At the same time, the fundraising goal was also increased to Rs 21 lakh. They already had orders and capacity for 14,500 masks and we wanted to help as much as we could."


Kapila’s tweet tagging Aaditya Thackeray where she called out Boson
Kapila’s tweet tagging Aaditya Thackeray where she called out Boson

Boson was paid around Rs 13 lakh for the 14,500 face shields, and the remaining money was with Ketto, to be paid after the second batch of shields were dispatched.

The story gets muddled at this point, with Kapila taking to Twitter on May 1, accusing the company of not honouring its commitment and claiming even Rs 60 per mask was steep.

"After many enquiries, and [BM co-founders and brothers] Arjun and Parth Panchal's consistent unavailability, they finally sent a cost breakdown that I forwarded to various industry experts for verification."

In another tweet, Kapila alleged BM charged more than market price. Both Kapila and Ketto also claim that BM had been evading their questions.

"As of today, suppliers charge anywhere between Rs 35 and Rs 50 for a shield of the same quality," Kapila told mid-day. "This suggests that BM is trying to profit off this fundraiser. Profiting off a pandemic is shameful and anti-national. For instance, the cost of the plastic frame is quoted as R80 and they could only justify Rs 27. That's a difference of Rs 53. Further, the visor cost is quoted as Rs 30, but we found out that a sheet costs Rs 8. The tally says BM has delivered 10,700 pieces but we don't know if this has actually happened. As of today, Boson owes [me and Ketto] Rs 6,76,000," Kapila said.

By this, Kapila means BM has to return her and Ketto R6,76,000 from the initial Rs 13 lakh paid, as per her calculations. "The last time I spoke to them, which is when we reached a price of Rs 60, they agreed to return the money but later said their CA would get in touch and have ghosted me since," said Kapila.

Parth Panchal. Pic/Facebook, Arjun Panchal. Pic/Twitter
Parth Panchal. Pic/Facebook, Arjun Panchal. Pic/Twitter

BM claims it has already delivered 10,700 face shields to 19 hospitals and other institutions across the country, including Mumbai's Sion Hospital, Kasturba Hospital, KEM Hospital, Wadia Hospitals—and even the BMC.

In an email to mid-day, BM refers to Ketto Online Ventures Private Limited as the buyer, and not Kapila. "We are unaware of the role of Ms Kusha Kapila with the buyer, M/s Ketto Online Ventures Private Limited, and whether she is authorised to represent the company in commercial matters," it said.

BM also alleged Ketto owes them an outstanding R1,31,063 from the orders that they had already fulfilled.

"We have seen the statement put out by Boson and our legal team is taking necessary steps," said Varun Sheth, of ketto.org.

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