Korean celebrities and unintended impact: A closer look at parasocial relationships and how they affect interpersonal bonds

Korean entertainment, particularly K-pop and K-drama, has grown to become a cultural juggernaut, capturing hearts and minds across continents. The allure of charismatic idols and captivating actors often goes beyond mere admiration; it fosters a sense of closeness, even intimacy, between fans and their idols

Scrolling through Instagram, one is sure to come across a fan-edit reel of a celebrity with the ‘Point of View’ trend dubbing them as their partners. In an era defined by digital connectivity and the global reach of pop culture, the phenomenon of parasocial relationships has emerged as a compelling yet often overlooked aspect of modern life.

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