Tata Sons cut ties with Suhel Seth after sexual misconduct allegations

Since several women, including model Diandra Soares, filmmaker Natasha Rathore and writer Ira Trivedi accused Suhel Seth of sexual misconduct, Tata Sons stopped dealing with Counselage, a brand consultancy firm owned by him

Tata Sons cut ties with Suhel Seth after sexual misconduct allegations

Several women, including model Diandra Soares, filmmaker Natasha Rathore and writer Ira Trivedi have accused Suhel Seth of sexual misconduct. File pic

TATA Sons, the promoter of major operating Tata group companies, has severed ties with celebrity consultant Suhel Seth, following allegations of sexual misconduct by several women, according to a company official.

Since several women, including model Diandra Soares, filmmaker Natasha Rathore and writer Ira Trivedi accused Seth of sexual misconduct, Tata Sons stopped dealing with Counselage, a brand consultancy firm owned by him. The website of Counselage, www.counselage.com, that had a full list of his clients, has gone offline.

When asked to confirm if Tata Sons has severed ties with Seth after allegations of sexual misconduct through the #MeToo campaign in India, a company official said "Yes". "Post the allegations, Tata Sons has not engaged with Counselage," a source said. A Tata Sons spokesperson said, "Counselage's contract with Tata Sons will end on November 30, 2018."

Although the company did not elaborate on the future of its contract with Counselage, the source, however, said considering the backdrop it would not be renewed. Comments could not be immediately obtained from Seth, who is among the leading brand consultants in the country.

Seth played a key role in rebuilding the Tata brand after crisis hit one of the most trusted corporate brands in India in the wake of abrupt sacking of then Tata Sons chairman Cyrus Mistry in 2016.

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