On World Environment Day, here’s our curated list of new indie brands working to green the fashion cycle, one purchase at a time
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Carbon negative, style positive
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This platform describes itself as climate-positive, and uses renewable natural fibres to produce their garments. Oziss specialises in classic staples for men and women in minimal solids and nature-inspired prints. These pieces can easily be mixed and matched to build an everyday capsule wardrobe. The label’s focus on sustainability is two-pronged — smarter and greener production methods, as well as investments in biodiversity projects and negative emissions technologies. Most of the platform’s apparel is made using repurposed fabrics that are rescued from landfills, while their packaging too is made of 100 per cent recycled paper. And unlike many of their counterparts who evoke varying amounts of admiration and despair (the latter being rooted in prohibitive price tags), their garments are relatively well-priced, and can be worn and re-worn in various ways, extending the wear you can get from each piece.
Log on to oziss.in
All that glitters is recycled
Statement brass jewellery has been trending in a big way this year, but when you add sustainability to the mix, consider us all ears. Equiivalence is a homegrown jewellery platform that crafts versatile statement, almost sculptural, pieces made of 70 per cent to 100 per cent recycled brass. The lightweight, nature and art-inspired designs are handmade by artisans. Many of the pieces can be worn from day to night, and bear attractive price tags.
Log on to amala.earth
Do good, wear good
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As a generation that practically lives out of our activewear, it’s always comforting to know that our beloved yoga pants and sports bras can be comfortable and environmentally-positive too, thanks to the efforts of platform like Good Indian. Their line of high performance and sustainable activewear is made of innovative materials such as recycled PET bottles and cotton that is grown in accordance with fair trade and conscious production standards. It also collaborates with carbon-offsetting NGOs to further lower their footprint. The products are well-priced and attractively designed, harnessing moisture-wicking technology to keep you dry and comfortable even during the most intense workouts.
Log on to goodindian.co.in
A second sole
Statistics reveal that globally, more than 350 million pairs of shoes are discarded every year. Some of these pairs are rescued by Green Sole, an environmentally-minded indie platform, who give them a second lease of life by upcycling them. The pieces are all made-to-order to prevent waste and are innovatively constructed — the uppers are made from organic, plant-based textiles and recycled materials, while the lining comprises recycled PET waste. The soles of the shoes are recycled from discarded pairs, while the in-sock contains 98 per cent post production waste material. The platform has also set up collection centres where customers can drop off shoes that have completed their lifecycle, for them to be repurposed into a brand-new pair.
Log on to greensole.com
Preloved, not unloved
The uncomfortable truth that today’s fashion lovers must contend with is that even the most cherished possessions in their wardrobes will be repeated only a handful of times. Thrifting is a great way to extend the number of wears a garment or a pair of shoes will receive through its lifetime, and Swap Fashions, a Lower Parel-based store, is enabling sustainability-minded customers to do just that. Shoppers can thrift items from popular brands at a fraction of their original cost, swap pieces that have been purchased from the store for fresh items, or even sell under-used portions of their wardrobes. The store also has a rental option for statement gowns — the kind that attract all the compliments and likes in real life and on social media but are only good for one grand entrance — at very affordable prices.
At Unit no. 106, 1st floor, Parvati Estate, Sun Mill Compound, Lower Parel.
Log on to swapfashions.com
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