Shahid Kapoor and Mrunal Thakur were the newest names to take the Drop Challenge to promote their latest film. Four Mumbaikars who’ve aced it, break down this move that is choreographed to a popular Beyonce track
The Movement Hub’s version of the Drop Challenge
After one of Beyoncé’s most famous songs, Yoncé, made the transition from being on everyone’s playlist to their Instagram feed, courtesy of comedian Atsuko Okatsuka who created the Drop Challenge, the audio has been a long-running trend on the platform. Because when Beyonce sings ‘give me something’, you have to bring your A-game. And we’ve got tips from four content experts on how to nail the move and create trippy content. Have a look at their versions of the Drop Challenge on Instagram.
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Passion is key
Virag Ashok Dubal, choreographer, founder, Ukiyo Studio, @viragdubal
Drop it: I get inspired by rhythm and feel the music to create choreography. It’s the same with this step. Listen to the tone of the song — it’s fun, sexy and confident. Embody the music and you’ll get any step right. Also, stay in sync with the music to nail it.
Follow the mantra: Trending Reels get repetitive, so you have to bring in something new. Always add a concept to the trend to make it your own, for your audience and engagement. The idea for this challenge struck me in a clothing store. I had seen the Reel and decided to do something in an Indian context with the shop attendant involved. It took one take, and the video did well. Get inspired and do it
with passion.
Plan your Reels
Pooja Radhakrishnan, choreographer and dancer, The Movement Hub, arts and events manager,@the.movementhub
Drop it: Make it sassy. Also, the more the people, the merrier, the funnier the better. We, at The Movement Hub, shot the Reel at the airport. Shooting it in a public space with such a large group was fun and that got communicated through the screen.
Follow the mantra: Don’t just follow trends, ensure that it caters to the audience you’re targeting. As an artist, many times I find my creativity getting diluted in the commercial aspect of social media, where I feel the need to jump on a trend aimlessly. Instead, I plan content that caters to the dance community, or the platforms we collaborate with.
Bring on the sass
Riya and Simran Duggal, singer-songwriter duo Simetri, @simetrimusic
Drop it: We were actually discussing how a lot of people were doing the challenge, but missing the point of the move. Our jazz dance classes helped us bring out the sassiness and confidence while slowly sitting down, which is the main part of the challenge. Get that right, and you’ll have a great video.
Follow the mantra: Our videos do so much better when we use trending audio because people already know the songs well and can relate to them. You can even use new crowd favourite songs before they begin to trend and add your own style; this always makes content impactful. Apart from that, using a follow-through to ask the audience a question, or having a call-to-action is the key to finally getting them
to engage.
Content is king
Omkar Dhareshwar, art activist, co-founder of Wicked Broz, @manwith3balls
Drop it: One of the keys to nailing the step is to get the timing right. The slower you move, the better it is. And of course, expression is everything!
Follow the mantra: You can use the right hashtags, figure out the algorithm, time your posts accurately, but everyone else can do that, too. So, it comes down to what you offer in your content. In this world full of trends, the audience is desperately waiting for the real Slim Shady to please stand up.
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