How to grow your food business

Home Chef Matters is the learning platform to head to if you are a budding food entrepreneur or home chef

Do you make the best butter chicken in the country? Or can you give a modern twist to a traditional fish curry? If home cooking is a passion that you wish to turn into a career, get some tips at the Home Chef Matters event, this Tuesday.

Kunal Vijaykar

The event is being organised by The Food Bloggers Association of India (FBAI) with food platform Vikhroli Cucina. "Everyone is doing things at a micro level — through home deliveries, tying up with hotels or food delivery services or by hosting pop-ups. It is time to scale up. We thought there is a lot they can learn from a single space or platform that gives them insight on how to grow their brand," says Sameer Malkani, co-founder, The FBAI.

Ajay Chopra

The day-long event will include sessions that pan across different aspects of the food industry. Chef Saransh Goila will share tips on using social media to find new customers, chef Michael Swamy will discuss food presentation styles, Rishi Khiani of the food delivery app, Scootsy, will talk about packaging and delivery and Kunal Vijaykar will give a consumer’s perspective of food expected from home chefs.

Ajay Chopra, chef consultant with Zion Hospitality, will use his experience as a professional chef to guide home cooks on how to create a method out of the madness. "There are multiple facets to running a food business. Some key points include how to project your food using good photography techniques, where to find the right suppliers and how to increase visibility," he says.

As part of the home chef food experience, five chefs will be cooking their favourite dishes for the Jugalbandi lunch buffet. Expect to tuck into regional delicacies such as Shorshe Chingri, Black Sesame with Pork, Bamboo Shoot with Bhut Jolokia and Chhena Poda. Sandeep Sreedharan, chef and founder of delivery service Modern Coastal will prepare Calicut Fish Curry, an Okra Pachadi and an Ayurvedic-based Dal with Ash Gourd. He will also conduct a session on deciphering flavours.

In a tribute to the popular cooking show Masterchef, there will be a Mystery Basket challenge where teams of cooks will fight it out to create a dish with a select number of ingredients. The event is open to all.

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