While commitment and monogamy are often regarded as the foundations of a happy relationship, a recent study by Gleeden sheds light on the changing dynamics of fidelity
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The traditional marriage vow, "Till death do us part," has long been associated with love, dedication, and the promise of a lifetime connection. But in today's evolving social environment, the idea of ‘forever’ seems to have acquired a new significance. The statement has evolved through time into a cynical emotion that challenges the stability of partnerships, giving rise to the alternate interpretation, "Until someone better comes along”. Over time, a relationship's initial spark gradually fades away. The intensity of the love that previously drove the bond between couples might wane, which can cause disillusionment and a rising yearning for new experiences. Some people may be drawn by the promise of new opportunities as a result of this alluring drive for novelty, even if doing so puts their current relationship in jeopardy.
“The expression "till death do us part" has historically represented the principles of enduring commitment and unwavering loyalty. Gleeden's research, however, points to a subtle shift in attitudes in the modern era. People are increasingly debating whether these conventional beliefs still support their personal goals and pleasure” says Sybil Shiddell, country manager, Gleeden, India.
While dedication and monogamy are sometimes regarded as the foundations of a happy relationship, a recent study by Gleeden, an extramarital dating site with over 2 million Indian users, sheds light on the changing dynamics of fidelity. The study looks at developments in fidelity and offers important insights into how modern partnerships deal with personal needs and the pursuit of happiness.
Seek emotional fulfilment
According to the survey, 34 per cent of those who opt to have extramarital affairs aren't necessarily motivated purely by sexual encounters or dissatisfaction with their marriage. Instead, a rising number of people are looking for emotional fulfilment in relationships other than their primary ones. This pattern emphasises the value of emotional kinship and comprehension, which might not have existed in their prior relationships. Surprisingly, 35 per cent of females and 34 per cent of males say they have found happiness elsewhere.
Opportunity and convenience
The simplicity of meeting new individuals has been dramatically altered by the growth of technology, social media and dating websites. According to the report, persons from tier 2 cities, where infidelity has increased, like the convenience and anonymity that these platforms provide (52 per cent from Guwahati, 33 per cent from Kochi, 41 per cent from Indore, and 44 per cent from Ludhiana). Even those who are already in a committed relationship find it simpler to look for new relationships due to the number of possibilities available.
Also Read: GenZ chooses emotional availability over physical appearance when dating: Study
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