Don't expect too many gifts from your man this Valentine's Day, says a new study, which found that men are cutting back on their spending.
Don't expect too many gifts from your man this Valentine's Day, says a new study, which found that men are cutting back on their spending.
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According to the research, men's Valentine's Day gift buying fell by 25 per cent last year on 2009, with the trend set to continue this year.
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Both men and women bought just over 11 million romantic gifts last year, 16 per cent fewer than in 2009, continuing a decline that began in 2008. But men in particular appear to be losing their enthusiasm for the event, buying 2.3 million fewer gifts in 2010 than in 2009.
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Men account for more than two thirds of the Valentine's Day gifting market, according to a study by Kantar Worldpanel GiftTrak.
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A spokesman said this Valentine's Day could get a boost from being on a Monday.
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"The fact that it fell on a Sunday last year contributed to the decline in gift purchasing, as more partners may have prepared treats such as breakfast in bed instead," the Scotsman quoted the spokesman as saying.
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