From a general perspective, it may seem lockdown was holistically extremely detrimental but from a critical perspective, it brought a lot of positive changes and gave much time for retrospection and betterment.
Tauseef S
The world was racing towards a rapid digitalization before the unanticipated lockdown occurred and brought everything to a halt. From a general perspective, it may seem lockdown was holistically extremely detrimental but from a critical perspective, it brought a lot of positive changes and gave much time for retrospection and betterment. The digital rat race that the world participated in, probably reached its zenith because it witnessed a complete shift to digital platforms. From education to entertainment, people switched all their mediums. People kept themselves entertained and updated with various digital trends and are still doing the same.
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Fashion photographer and filmmaker Tauseef S even addressed the same and was upbeat about the positivities that the lockdown brought into our lives. He also spoke about how intricately did life bind to digital trends and also left few pieces of advice on it. Here are a few subjects which Tauseef S addressed.
1. Cinemas from the theatres to OTT
- Listening to the "ta-dum" sound of Netflix was the only pleasing factor in the lockdown all day. Previously, people would only watch OTT for a few web series or any miscellaneous content that are otherwise not available on the internet. But, the lockdown made even the big production banners move to OTT from theatres. Now, that people have got the taste of watching films in the comfort of their homes, they barely want to go out and invest a lump sum amount in watching a single film. The cost of a monthly subscription to these OTT platforms costs half the ticket price of a single film. Tauseef S views this as an opportunity for small filmmakers or artists. Production companies even with minimal budgets have the chance to make people view their content online. Many local and regional artists also got various big breaks they deserved for a long time.
2. The enormous reach of Instagram reels
- It has not been long since reels got introduced but the popularity they received these days is huge. From celebrities to commoners, everyone has got into the practice of making reels as currently, that is the easiest way to reach a larger audience. These are just 15 to 30-second clips but they are enormously interesting and catchy. It is currently the best means of promotion for any film, song, brand, service. So, instead of shooting one large promotional video, Tauseef S feels it is better to make several small reels of the similar subject with different dimensions.
3. The rising importance of OmniChannel Marketing
- Omnichannel marketing is the practice of marketing a product, service, or brand through various platforms like websites, social media, apps, etc. This gives a better interaction opportunity with the audience as they get the chance to communicate in the way they are comfortable. This results in a wider engagement as customer retention, average order value, and purchase frequency are all higher when it is promoted through multiple channels. Tauseef S feels this is one of the best means to understand customer behavior. He also thinks that it is equally important to keep the customers updated and posted throughout as the brand should be stitched in their minds subtly always.
These basic digital trends appear very simple but if they can be followed properly, it would yield the best results. Tauseef S personally is a staunch follower of his principles and thinks these would help get him a long way. Tauseef S is currently the assistant director at Chrome Pictures and also the Chief assistant director at Kite Runner Films. Kite Runner Films is a Mumbai-based famous production house that specializes in Ad films (TVCs) and also music videos. He has worked with stalwarts of industry like Amitabh Bachchan, Shahrukh Khan, Salman Khan, Katrina Kaif, Kareena Kapoor Khan, Robin Uthappa, Chris Gayle, Rana Daggubati, and many more. He believes that his films should tell stories that people would instantly connect to and register in their subconscious. He thus tries to inculcate a lot of drama and give his audience a complete cinematic experience through the entire screenplay.
Tauseef S is also very famous for his photography. Just like his films, in his pictures as well he wants to capture a lot of drama in the frame. He wants his subject to be the narrator and tell the entire story through one single frame. He has a production house under his name, Tauseef S Photography which works with top Bollywood celebrities.
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