Priya Kapur on Promoting Wellness Through Aesthetics Online This Pandemic

Priya Kapur Known for her beauty brand Priya Kapur - Makeup & Hair (PKMH) since 2005 much before she forayed into the startup e-commerce world of www.theglocaltrunk.com

Priya Kapur

Priya Kapur- the brain behind The Glocal Trunk a famed online fashion jewellery brand & Priya Kapur - Makeup & Hair (PKMH) - is here to give you expert beauty, hair & makeup advice on her recently launched website/blog.

Known for her beauty brand PKMH since 2005 much before she forayed into the startup e-commerce world of www.theglocaltrunk.com (est 2016) - Priya wanted to share the expertise & knowledge that she’s gathered over 15years in the beauty industry in one concentrated space.

Speaking of the aesthetic part of her entrepreneurial journey, she says,

“As a makeup artist and hair stylist, I began my journey in the mid 2000’s and have styled for some of the biggest magazines, events and fashion shows in India.

Developing my natural flair as a stylist, I acquired finesse in my craft through several courses and training programs such as; Distinction in the City N Guilds NVQ level 2 & 3 in Hairdressing Skills, Basic certificate course in hairdressing in affiliation with Wella from Nalini n Yasmin Academy in 2005, Certificate & Diploma courses through the L’öreal Training Centre in Mumbai, Basic professional makeup course from Nalini n Yasmin Academy in 2005, Fashion/ Media/ Television makeup under Marvie Beck, High Definition & Airbrush makeup through several workshops with Kryolan.

My professional repertoire as a stylist includes covers and features for magazines such as Seventeen India, Elle, Beautiful People, Brides Now, AND, Jade, India Today, My World, The Sindhian, JCK Luxury Magazine, etc. I hve worked with the brands such as Koesch, Bada Saab, MissMalini & Make-up Forever for the beauty queens of Pantaloons Femina Miss India 2009 along with shoots for high fashion models & profile stories on imminent personalities from all walks of life.”

Apart from being a make-up and hair designer, Priya is also an author if you must say. She had the most brilliant concept of coming up with a practical manual for the bride-to-be called the ‘Bridal Diaries’ launched in 2013.

Now the PKMH website covers everything related to makeup, product recommendations with reviews, home remedies, beauty, hair, nails, trends as per new seasons, product launches etc

“We have a lot more in store with baby steps paving our way into the ocean of beauty business,”says Priya Kapur.

Their USP is the addition of men’s grooming from a woman’s perspective as well as a wide berth of beauty coverage. With the current ongoing situation in mind they also have a section on wellness meets beauty.

Talking about their expansion plans - Priya states, “We have a lot more coming up. The beauty industry is vast & the need for self care and grooming is becoming imperative to many millennials. We at PKMH associate the ‘look good to feel good’ factor & why not.

Self love should be topping ones priority list, whatever that entails.”

Talking about the pandemic and why people would want to be interested in this particular website/ blog now! Priya propagates, “with the current times it’s become imperative to feel good and this form of light reading of tips, tricks and more; with a few at home beauty solutions thrown in, make way for a much needed mental break from the mundane taking you into a world where working towards wellness in any form is promoted.”

An insight into the world of Priya Kapur

Living her dream in this glorious era, is Priya Kapur, of Mumbai. This dynamic achiever wears many hats, and successfully so.

After completing her graduation and training with City and Guilds, UK, she set up her first venture - Priya Kapur - Makeup & Hair in 2005. She added a feather in her cap with her coffee table book ‘Bridal Diaries’ (2013). She furthered herself in the business of beauty by designing looks for editorials, celebrities and brides.

While grooming lay the foundation for this path, she added another dimension to her business disposition with her jewellery venture. Not content with consolidating her position as business woman with a successful stint of over a decade in the world of grooming, she founded ‘The Glocal Trunk’ (TGT) an online fashion Jewellery retail platform (e-commerce – start-up) under her company Glocal Trunk LLP in 2016.

Having honed her business acumen with on-ground experience, she earned her place as the Director of Grentex and Co Pvt. Ltd. & GR Woollen Mills, her family business.

She has a recruitment to the Indian Merchants Chambers - Ladies Wing and a membership with the Indo-German Chambers of Commerce to her credit.

And now more recently started during the pandemic era of 2020 the ‘ Priya Kapur Makeup & Hair – Blog’ is an extension of her personality, expertise & passion.

The multifaceted entrepreneur has only just begun!

Link to the blog: https://www.priyakapurmakeupandhair.com/blog

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