"The biggest cabs company in the world does not own any cabs. The biggest hotel company in the world does not own any of its hotels; similarly, the biggest restaurant company in the world will not own any of its restaurants.”
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Ghost Kitchens has launched the Ghost Brands Fulfillment Partner program to scale its brands. It will support small restaurant & cloud kitchen players to utilize their under-utilized capacities of real estate & manpower. Ghost Kitchens has a portfolio of 20 successful brands like New York Waffles & Dinges, Starboy Pizza & Shakes, Wakka Makka, Momoguy, Badmash Biryani, Bhayankar Burgers, among others in every cuisine category. It offers its brand as a service, software as a service to manage end-to-end business and ready-to-assemble or cook raw material as a service, so the fulfilment partner does not have to depend on their manpower.
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Ghost Kitchens will take responsibility for generating demand for fulfilment partners, and fulfilment partners will process the orders as per SOP and packaging of Ghost Brands and hand over the order to the aggregator from which it is generated.
The opportunity to install the brand of your choice is now available through Ghost Brands. It requires no additional investments and can be seamlessly integrated with your existing kitchen, giving you one-of-a-kind restaurant branding that will help grow your business at any time!
Join the program with ZERO investment!
The Ghost Brands Fulfillment Program is a program that can be started in just 30 days and does not require any investments. The restaurant concept has to be picked by the company, which helps with aggregator onboarding while leveraging staff and equipment for this venture- all at no cost! Ghost Kitchens will only charge a nominal service fee of Rs.5000/internet restaurant.
With the new software, you can monitor your inventory levels more efficiently and quickly. Thanks to its interactive cookbook feature, this will help improve profits on every order by monitoring sales metrics like profit margins or customer feedback surveys while efficiently managing recipes with ease! In addition, ghost Kitchens software will help in organic order growth by catalogue management optimization and final optimization.
The program is designed for restaurants to generate incremental profits from the first order itself!
The Ghost Brand's Fulfillment Program is an excellent solution for restaurants that want their brand visibility and processing orders more efficiently. As it makes one component of an expanding network, the benefits are incremental sales with no additional costs or risk involved in starting up another company from scratch!
Restaurants can earn up to 35k per month with this program. The profit percentage ranges between 18-20%. The Ghost Brands Fulfillment Program is a perfect fit for any restaurant to increase its profits and sales. The paid staff in this program will process more orders, which leads to increased revenue and profit margins due to an increased customer base with each transaction they complete on behalf of your company's branded products or services! Since there are no additional overheads, the fulfilment partners start making profits literally from the very first order.
The restaurants can get benefited from this program in such a way:
The advantages of this program include incremental revenues, established brands and enhanced social networking. On top of all that, you will be the first in your area to have access or exclusive rights for new celebrity promoted brands by Ghost Kitchens!
You can even increase revenues on every order with periodic review metrics available at any time - no matter what level one operates under (micro-influencer vs. mega influencers). Other benefits include catalogue management, early access into Ghost Brand's portfolio, and many other lucrative services.
Ghost Brands offers a revolutionary program that is guaranteed to increase your sales and revenue. Furthermore, there's no involvement of hefty joining fees, commitment for the long-term or any upfront costs needed!
How does it work?
A prospective fulfilment partner already pays for rent, equipment and staffing regardless of becoming Ghost Brands Fulfillment Partner. Therefore, to determine the profitability of becoming a Fulfillment Partner, the only costs we need to include are the additional costs like additional food + packaging.
The Fulfillment partner earns 65% of net sales, whereas Ghost Brands retain 35%. At a mature stage, the cost of goods sold will be 36-38% and marginal incremental overheads of 6-8%. Therefore, a fulfilment partner can earn approx. 18-20% net profit on the incremental sale.
The joiners will receive the following.
- Exclusive territories (radius of 4 km)
- Digital marketing that would assist in reaching out to the nationwide customers
- Instant orders from famous and renowned brands such as Swiggy and Zomato
- Joining with the last mile delivery players that can be readily enhanced for satisfying direct orders
- Training
- A platform to create immediate orders for the internet restaurants
“The attrition rate of cloud kitchens is more than 80%. Small restaurant players struggle to generate food delivery orders organically. The algorithm of aggregators and dynamic campaigns are difficult to understand. Hence, with its expertise and experience of successfully running food delivery brands, Ghost Kitchens wants to help small restaurants & cloud Kitchens generate incremental revenues & profits which will help them sustain longer” - Karan Tanna, Founder CEO of Ghost Kitchens said!
Become a part of this nationwide food delivery program!
Since Ghost Kitchens officially launched this program on 15th Oct 2021, it has signed over 200 Internet restaurants in 8 cities and is expected to open 1200 internet restaurants in the next 2 years.
Ghost Kitchens invites applications on its website for any restaurant that wants to plug-n-play its brands and start generating incremental revenues.
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