'We aim to provide accessible makeup to consumers without having to compromise on price and quality. Everyone irrespective of their genders and geographical barriers needs to have access to beauty and personal care,' affirmed Colour Cosmetics
Recently, Colour Cosmetics took the internet by storm.
Drug stores brands have been reigning in the beauty industry for a while now. Beauty audiences are magnetized towards these brands not only for their price points but also for their availability at any local pharmacy or hypermarket. As Covid restrictions persist, Consumers now prefer to buy at accessible locations as crowded places are declared as prohibitions by many states.
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What’s more enthralling you find makeup as soon as you walk into a store to buy groceries or medicines? Not only do these brands offer a great product range, but also value sizes that are long-lasting than your toxic friend. For being perfect for any woman on the go to being friendly on saver’s pocket, Drug store makeup brands are flourishing to fill in the devoid in your vanity this season.
Many beauty brands are doing their best to bring up elements of a perfect drug store brand. Who wouldn’t need a makeup product that saves them from glam debt? As a result of innovative yet efficacious product portfolios, this segment of beauty has been romanticized equally to that of niche or perhaps a luxury brand. Brands are now decking up their research investments to meet the new needs.
“We aim to provide accessible makeup to consumers without having to compromise on price and quality. Everyone irrespective of their genders and geographical barriers needs to have access to beauty and personal care,” affirmed Colour Cosmetics.
Recently, Colour Cosmetics took the internet by storm, by sharing glimpses of their products. Although, they pronounced themselves as a “Drug Store Brand”, their branding looks no lesser than any niche brand. Currently, Colour cosmetics are retailing in e-commerce. To expand the service, it is in talks with all possible retailers to ensure every consumer in every corner of the country would be able to get hands-on the products. It is needless to say this brand will be in the hearts of the beauty audience of India.
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