increase the number of followers of your Instagram. Check it out:
To make your profile grow in a healthy and continuous way , you need to take the time to apply some practices. In addition, it is necessary to be patient and respect the deadline of each strategy.
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We have separated, in this content, six golden tips to increase the number of followers of your Instagram. Check it out:
- Have a business profile;
- Know your audience;
- Follow your competitors' followers;
- Publish regularly;
- Use hashtags;
- Partner with influencers.
If you are not sure how to put each of them into practice, don't worry. We are here to explain to you how to apply these tips in your business.
1. Have a business profile
This item does not directly impact getting more followers on Instagram, but it is an important step to personalize it. With a company profile, you will be able to place your contact details and make advertisements.
You can also use an extra feature, called Instagram Insights . Through it, it will be easy to discover the schedules, photos and videos that are most successful among your fans.
2. Know your audience
Before taking action, take time to just watch. What type of person is your brand targeting? Men, women or both? What is the age group? Single or married? And the purchasing power? What do these people like?
Look for other brands that sell products similar to yours and see which people interact with them. Access these profiles, pay attention to the type of content they post and what hashtags they use the most. Make a complete summary and write everything down. When you profile your audience on Instagram, take action.
An example of a business that knows its target is New York, which is always publishing suggestions for those who love good coffee. In addition, in subtitles, they invest in keywords to get more followers on Instagram (since, using this strategy, the brand profile is easily found):
3. Follow your competitors' followers
This can take a bit of work, but it will certainly help you with the task of getting more followers on Instagram . After all, if they follow their main competitors, it is because they identify with their niche.
In addition to following them, try to interact with these people when you see opportunities. This will make you noticed and probably followed back by anyone who identifies with your profile.
However, before doing this:
Make sure that you already have enough posts to attract the user's attention (since no one will want to follow an account without content);
Be aware that Instagram has some restrictions for such action;
.4. Publish regularly
Speaking of enough content , we indicate that you post them frequently (in the feed and in the Stories ), creating a varied editorial calendar . If your e-commerce is fashion, for example, choose a day of the week to publish trends in your niche, another to give tips on looks and, finally, one to present new products.
Also, invest in lives and create polls to encourage interactions and comments and get more followers on Instagram. Just don't forget to answer them, okay? Take the time to do this daily, as users are sure to feel special about your return.
Another action that generally promotes the famous word of mouth and guarantees to get more followers on Instagram is the promotion of sweepstakes.
5. Use hashtags
Since 2017, Instagram has given users the ability to follow the hashtags they are interested in. Therefore, by checking those that are related to your niche in your publications, the chance of getting more followers on Instagram will be greater .
You can also use this search field to find the best keywords in your niche . Search example with the hashtag “food”:
When used correctly, hashtags are great allies in the task of winning over a loyal and engaged audience. However, use them sparingly: the limit per post is 30, but the recommended limit is 5 to 6 (maximum 10).
6. Partner with influencers
Currently, there are profiles of micro influencers up to great personalities (celebrities, bloggers or references in some niche subject) who are willing to make partnerships - from those based on exchange (products for publicity) to those that cost up to $15 to Few thousand dollars.
Therefore, before making any arrangements, consider these financial issues and take some precautions when choosing the right profile.
By partnering with a content influencer to get more followers on Instagram, your brand will be immediately associated with that person's values . Therefore, it is very important that the chosen personality reflects these principles in your daily life.
See who are the celebrities most followed by your audience and research everything about them. Observe if they have blogs and what type of messages they send . Also ensure that these people are not involved in controversies and scandals.
After contacting, ask the influencer to choose a product of your brand so that you can send it as a gift. This type of initiative is often highly appreciated and even generates free posts for your business - just don't forget to share them on your profile, okay?
Finally, remember to interact and partner with brands that sell products complementary to yours . This type of action leads to sharing content (and articles) on similar profiles and, consequently, will help you get more followers on Instagram.
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