Toby Joseph and Amith Krishnan, classmates decided to give live music a new platform and are nearly confident they'll do better than the Indian version of the Coke Studio
Toby Joseph and Amith Krishnan, classmates decided to give live music a new platform and are nearly confident they'll do better than the Indian version of the Coke Studio
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Two Madras boys realised their fascination with the Beatles Abbey Road videos wasn't just a fascination and their love for live sets would drive them enough to produce something together. Thus, Frame the Sample happened over conversations between Toby Joseph, Audio Engineer and musician and Amith Krishnan, Freelance Filmmaker. 
Sanjeev Thomas & Benny Dayal from Rainbow Bridge in session
The concept is fairly simple; a lesser-known band gets to their studio called Junction Studios, jams up live and produces a sample of music which gets video recorded and uploaded on the website. Sounds strikingly similar to Coke Studio, doesn't it? We thought so too and discovered the duo isn't quite the fan of the Indian version and hardly expected it to launch around the same time as them. "We were aware of comparisons with Coke Studio. We would like to think we will do better than the Indian version, "says Joseph.
Classmates at the School of Audio Engineering (SAE, Chennai), Toby and Amith admit that this was a plan they had been talking about for years together until it finally took shape in the form of the website a month and a half ago. "We are yet to launch Frame the Sample in a big way and expect to do so in a month's time," says Krishnan. "The idea is to not stick to a genre and encourage bands and independent artists from across the world to jam up live and produce an audio visual set," he adds.
Their first session features the Chennai-based band Rainbow Bridge that boasts of names like singer Benny Dayal and guitarist Sanjeev Thomas in two recordings. The duo has also recorded with the alternate band Yodhaka and Soul Sonic, but the videos are due to be uploaded yet.
Toby who has worked as an Audio Engineer for studios in the city will be handling the audio aspect and Amith will produce the video aspect of the film, to give the band/ artist a finished product that can be added to their existing repertoire, making it available in an online version for music fans across the world in the meanwhile.
The name they tell us came easy and the logo designed by Shakthisree Gopalan is self explanatory. "Toby saves all films on his computer as 'frames' and all music as 'samples'. So, it was the question of just putting it together though we did think of calling it 'Picture the Sound,' but the name was already taken," says Krishnan.u00a0
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