The rising demand for bridal sneakers marks a contemporary shift in wedding fashion; tracing the evolution of style and a more relaxed approach to traditional bridal attire. Image Courtesy: Tiesta
Dance-friendly: While we all appreciate the confidence that comes with high heels, it's undeniable that they often bring discomfort. Brides in the modern era are opting for bridal sneakers to enjoy a night of dancing without the discomfort of high heels. To bridge this gap, Lower Parel-based Janvi and Helly Tiesta, popularly known as Tiesta Sisters, launched an online platform to rescue brides from the woes of towering heels. Image Courtesy: Tiesta Shoes
Comfort: Renowned designer Neeta Lulla fully embraces the bridal sneaker trend, stating, “For someone who has been wearing boots under sarees since 1985, this trend perfectly mirrors my personal style.” Brides are increasingly choosing sneakers as a stylish and practical alternative to traditional heels, allowing them to dance, move freely and feel comfortable throughout their wedding day. Image Courtesy: Tiesta Shoes
Authenticity: In a departure from the ordinary, new-age brides are clear about convenience over traditions, thereby claiming their authentic selves. Pallavi Rathi, a sneaker design expert from Pune, who specialises in sneaker customisation at the parlife.in, tells Midday: “Modern brides are highly flamboyant and are well aware of what’s in vogue. They know exactly what they want in terms of style, colour profile, comfort and the final look of the footwear.” Image Courtesy: Tiesta Shoes
Unique style: “Inspired by instances like Deepika wearing white sneakers with her red gown, we challenge the norm of changing from heels to sneakers. The idea is simple: why not have the same outfit paired with sneakers throughout the entire event?” remarks Janvi. This evolution signifies a departure from age-old expectations, embracing a new era where individual comfort and style take precedence over wedding fashion norms. Image Courtesy: Tiesta Shoes
At Tiesta, the Sisters adhere to veganism in crafting sneakers. The materials they use include satin, cotton, faux leather and rubber for the heels and soles. The insole and cushion areas feature a soft cloth for added comfort. It's essential to note that their entire shoe-making process is hands-on, ensuring that each pair is meticulously crafted and made to order. Image Courtesy: Tiesta Shoes
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