Aachho, a new-age fashion brand, now brings stylish ethnic wear and Western wear for the contemporary women of today to showcase a new design language.
Aachho
Indian women have always been fond of traditional ensembles. Understanding this fondness, Aachho has given the ethnic wear a modern twist embellished with classic patterns such as tie and dye, botanical, brocade, and more. From sharara sets, silk sarees and Anarkali suits to coord sets, jumpsuits and dresses, the ethnic wear and Western wear collection for women are sure to make heads turn in every gathering by flaunting ramp-worthy look.
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Aachho is the joint effort of Rimjhim Hada (Founder and Creative Director) and Anurag Singh Khangarot (Co-Founder). Based in Jaipur, the duo has established a creative fashion store that offers high-quality, hand-picked apparels. The online store has turned out to be a fashion destination for ethnic as well as Western wear, turning out to be the latest fusion fashion label.
The creative efforts of the passionate founder of Aachho have made this name a brand that houses an exclusive range of couture collection, which makes it one of the most sought-after fashion destinations for women. Aachho stands for its ethnicity with a modern twist and every apparel is crafted with applique work and an incredible variety of fabrics. The classic collection of its ensembles and timeless designs for women are aesthetically appealing and versatile.
Talking about the unique range of fusion wear, Hada says – “Here at Aachho, we ensure that all our designs are latest and thus we bring to our customers a trending collection that we launch before every season. All the outfits are designed by the finest craftsmen who prioritize the design language and create the perfect apparels that make your dream couture experience. From hand-painted Organza collection to handblock Chanderi collection, you will find it all under a single roof.”
Apart from ethnic and Western wear, Aachho also offers a great collection of intricately designed juttis in simple yet modern designs. The footwear range exhibits the talents of the country’s ‘Karigars’ through the embroidered juttis with design inspired from flora and fauna. The fashion brand also has on its inventory a vast range of home décor items such as cotton quilts, cushion covers and Rajasthani block printed bedsheets.
Aachho’s designer outfit collection is created by promising designers who workmanship is versatile on the radiance of contemporary women. The designs are curated by craftsmen from across the country who handpick authentic and rich fabrics along with luxurious silhouettes to come up with trendsetting outfits.
Aachho’s trendy fusion wardrobe is the right collection for women wanting to step out in show-stopping looks with stylish celebrity looks. Graceful and versatile fashion is the kind of trend where style meets comfort. Aachho is the name that takes fashionistas back to their roots by offering the best of ethnic fashion that blends the traditional virtues with the values of trends. The latest fusion wear is just a click away!
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