National broadcaster seeks sponsors to re-run top '80s serials, including 'Hum Log', 'Wagle Ki Duniya' and SRK-starrer 'Fauji'
A still from Hum Log
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A few days after the Indian government's autonomous public service broadcaster, Doordarshan, began airing Shah Rukh Khan's highly-popular 1989 television series, Circus, the channel is set to revisit archives and bring back their popular shows. Doordarshan Director General, Supriya Sahu, informs hitlist that the national broadcaster's celebrated series, including Malgudi Days, Hum Log, Buniyaad and Wagle Ki Duniya, will be aired again, after almost three decades.
A still from Fauji
"We receive several requests for re-runs of Doordarshan's iconic shows. So, while we are working on a face-lift of the channel by bringing in fresh content, we also want to give our audience a peek into the past, so that they can relive those beautiful memories," says Sahu. She adds that a prime half-hour weekend slot is being considered to benefit from the increased viewership. "We are also looking at getting fresh sponsors for the iconic shows."
A still from Malgudi Days
One might question the relevance of serials dating back to an era that's at odds with the present. But, Sahu asserts that the classics continue to resonate with the current generation. "These shows had attracted family audience in the past and are still fresh in people's minds. Even if you watch them today, they don't feel dated."
With platforms like Netflix and Amazon Prime making content from across the border available at one's fingertips, is digitisation of the national broadcasting channel inevitable? Sahu refuses to divulge details but says that the team is in the process of amending the archival tapes to suit modern technology. "People should have access to good content, and for it, we have decided to go digital.
As a public broadcaster, we also want to preserve the cultural heritage," she says.
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