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FICCI sets up shop at Cannes 2017

Updated on: 20 May,2017 09:12 AM IST  |  France
Srinivasan Narayanan |

Hungarian director Kornel Mundruczo follows up his film, White God screened in Un Certain Regard two years ago, with his competition entry, Jupiter's Moo

FICCI sets up shop at Cannes 2017

Aishwarya Rai Bachchan stepped out in a Russian label, Yanina Couture, yesterday
Aishwarya Rai Bachchan stepped out in a Russian label, Yanina Couture, yesterday


Hungarian director Kornel Mundruczo follows up his film, White God screened in Un Certain Regard two years ago, with his competition entry, Jupiter's Moon. He turns a Syrian refugee drama into an action thriller adding elements of magic realism.


The film, mostly shot with hand-held camera is visceral as was his previous film. The film sends out one clear message, as in the case of Vanessa Redgrave's Sea Sorrow - the world, especially Europe is struggling to grapple with the looming refugee crisis.


Andrey Zvyacintsev delivers a poignant portrayal of a middle class Russian family in which the parents neither have time nor care for their young son, who yearns for love and attention.

The stark drama, beautifully shot, mostly in gloomy and stark surroundings, effectively provides a sad canvas for the entire film. Only the fruitless search for the missing boy through the jungle and urban apartments appears to continue on screen longer than necessary. India might have been left with a short film and a project in Cannes selections. But FICCI, the Federation of Chambers of Commerce and Industry, the organisers of the annual Frames in Mumbai, has decided to take a shot at facilitating B2B meetings in Cannes for Indian companies. In an initiative funded by the Services Export Promotion Council (SEPC) of the Ministry of Commerce and Industry, FICCI has set up shop in Cannes offering table space to Indian companies to meet their foreign counterparts. This is the first time India is providing such an opportunity to small and medium Indian companies in five-star surroundings.

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