Alia Bhatt has been out and about working non-stop ever since she made the pregnancy announcement. The actress was seen, first promoting her film Darlings, followed by Brahmastra. During all her outings, Alia turned heads with her maternity looks
A couple of weeks back, Alia announced that she will be launching her own line of maternity fashion wear. She said that she thought about it after going through the same. "Two years ago, I started a children's clothing brand. Everyone asked why I'm doing a kids brand when I don't have kids. Now, I'm launching my own line of maternity-wear. I don't think anyone will ask why (smiley face emoticon). But let me tell you anyway. It's not like I've bought maternity clothes before. But when I got down to it, I was overwhelmed," she shared
"You don't know how you're going to look or feel over the next few months and let's be honest, not being able to find the right thing to wear can be stressful. Do I buy brands I already wear but in a bigger size? Should I raid Ranbir's wardrobe? And just because my body is changing doesn't mean my sense of style has to, right? So I started making my personal style more bump-friendly. I added elastic to my favourite jeans, designed shirts that I didn't have to share with my husband, and wore flowy dresses so as to not invite any unwanted belly-touching. Comfort took priority over any 'airport looks'. What started off as me trying to fill a gap in my existing wardrobe, led to an entire maternity collection," the actress had said
The maternity wear line will be lauched on October 14 under Alia's clothing brand, Edamamma. The brand was started as children's clothes brand
And how can we miss this look! Alia looked radiant in this yellow suit which complemented strongly with her pregnancy glow. The picture was clicked at Alia Bhatt's baby shower in the first week of October
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