He has always been appreciated for his marketing brains and also his marketing strategy
Aamir Khan. Picture courtesy/Yogen Shah
Besides being the stellar actor that he is, Aamir Khan has always been appreciated for his razor-sharp brains and also his marketing strategies which he adopts on or before the release of his films. Just before the release of his film ‘Ghajini’, he hit upon a brainwave and made all the ushers of the theatres to have their haircut/ hairstyle a la ‘Ghajini’, in order to increase the brand recall of the film. Yet another example can be cited from his film ‘3 Idiots’, wherein Aamir Khan struck upon an autorickshaws campaign, wherein there were stickers that read, ‘Capacity: 3 Idiots’!
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Well, speaking of autorickshaws and stickers, not many know that Aamir Khan HIMSELF went out n the streets and spoke personally to the autorickshaw drivers by introducing himself as the hero of ‘Qayamat Se Qayamat Tak’ (QSQT). Not just that, he also tried to convince many autorickshaw drivers to allow him to put up the promo stickers of his film ‘QSQT’! And when the film released, it not just created a havoc at the box-office, but also gave Bollywood its very own true-blue chocolate hero in the form of Aamir Khan.
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On the professional front, even though ‘Laal Singh Chaddha’ met with mixed reactions after its release, the film has met with a super-encouraging response after its release on OTT. As per the reports, the film has been watched for a whopping 6.63 million hours all over!
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