In a unique promotional move of sorts, Salman Khan's Race 3 trailer to be attached to Hollywood's big summer release, Avengers: Infinity War
Salman Khan in Race 3
ADVERTISEMENT
Considering it's one of the biggest releases of the year, the makers of Salman Khan's Race 3 are drawing up an elaborate marketing strategy to promote the film. While most movies find their trailers attached to Bollywood's big releases, the team felt that the superstar's thriller deserves a bigger platform.
In an interesting move, we hear, the trailer of the Anil Kapoor and Jacqueline Fernandez-starrer will be attached to Hollywood's superhero release, Avengers: Infinity War that is scheduled to open on April 27.
Avengers: Infinity War
A source reveals, "Avengers is expected to hit more than 2000 theatres in India. Attaching the Race 3 trailer stems from its expected viewership across the country. Salman enjoys a huge fan-following among the youth who are bound to watch the Hollywood film too." In the run-up to its June 15 release, the stars will be going all out with multi-city tours to promote the Eid offering. "With Salman joining the cast, the team wants the third outing to be bigger and better."
Also Read: Saqib Saleem's birthday: Salman Khan, Bobby Deol pose for a picture with the birthday boy
Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates