Spotted: Akshay Kumar at an endorsement event

Fitness freak, Akshay Kumar on Saturday launched a campaign endorsing a sugar substitute brand

Fitness freak, Akshay Kumar (right) on Saturday launched a campaign endorsing a sugar substitute brand.

Akshay Kumar. Pics/Nikesh Gurav

Being health conscious, the actor is known to propagate products and institutes that encourage the idea of fitness.

Tisca Chopra

He was joined by actress Tisca Chopra, who was almost unrecognisable in short hair.

Sanjeev Kapoor

Celebrity chef, Sanjeev Kapoor also attended the campaign launch which was held in collaboration with a non-governmental organisation.

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