Eminent personalities like Salman Khan, Arjun Kapoor, Disha Patani, Raveena Tandon, Baba Sehgal, etc. have extended their support to the campaign
Radio City, India's leading radio network, to beat the heat the summer in Mumbai, launched the 'Cutting Paani' initiative, with an objective, to create awareness about wastage of water and an urgent need to save it. An extension of Kar Mumbaikar, the 'Cutting Paani' campaign encouraged restaurants and corporates to serve only half a glass of water to avoid excess wastage.
ADVERTISEMENT
Spearheaded by Radio City's RJ Salil and RJ Archana, the two-week long activity was amplified across on-air, on-ground and digital platforms thereby creating mass awareness amongst citizens. Eminent personalities like Salman Khan, Arjun Kapoor, Disha Patani, Raveena Tandon, Baba Sehgal, etc. have extended their support to the campaign.
As a part of the 'Cutting Paani' campaign, Radio City played stories of Mumbaikars on air, highlighting easy hacks that help in saving water. Taking the initiative on ground, Radio City RJ's raided' local restaurants, high end hotels and corporate offices to educate people about the diminishing supply and the dire need to conserve water. Radio City collaborated with AHAR, the Indian Hotel and Restaurant Association, to distribute stickers of 'Cutting Paani' certification for restaurants and hotels across the city.
To watch the video check here:
To add a zing of entertainment and quirk to the initiative, a peppy song and video titled 'Cutting Paani', was created and amplified on social media to educate citizens on importance of saving water making this campaign a success.
Radio City across its social media handles, shared engaging videos of listeners and celebrities pledging their support for the campaign. With initiatives like 'Cutting Paani', Radio City continues to influence a positive change in the society by leveraging the immense power of radio.
Top entertainment stories of the day:
- Aamir Khan back to his Pali Hill apartment after owners refuse to leave their flats for his bungalow
- Bandra Diaries: Malaika Arora shows off her sultry side in this all-black gym gear
- Bandra Diaries: Janhvi Kapoor's mesh insert all-black gym gear is breaking the internet
- Photos: When Salman Khan sported ganji at Amrita Kak's wedding
- Tarak Mehta Ka Ooltah Chashmah's Disha Vakani buys a swanky car; see photo
- Ajay Devgn, Sanjay Dutt's Bhuj: The Pride Of India goes on floors in October
- Boney Kapoor on Mr India sequel: After Sridevi, I have even more reason to make the film
- Ganesh Acharya on Jaaved Jaaferi's son: I have an emotional attachment with Meezaan
- Huma Qureshi bags Zack Snyder's Army Of The Dead
- Pregnant Sameera Reddy enjoys babymoon with family in Goa; see photos
- Watch video: After fight with cancer, Sonali Bendre gets a makeover
Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
