Films to release solo at single screens, unchallenged for a two-week period
Films to release solo at single screens, unchallenged for a two-week period
The United Producer and Distributor Forum (UPDF) have finally decided that they won't wait for the multiplexes to meet them mid-way on the revenue-sharing issue. The UPDF has now released a series of notifications through a trade magazine in the past week telling the producers that the new movies will be all set to release as early as this month-end.
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A trade source reveals, "The UPDF and multiplexes have been at loggerheads for a while now. Last week, it had seemed that the deadlock between the two parties would be called off. But after both parties couldn't get to an agreement on the profit-sharing issue, the meeting was called off abruptly. After the meet, the producers had an informal get-together and decided that they would be releasing films May 29 onwards."
The source further adds, "All the films will be released in single screens and the promotions of the film which had come to a standstill will start once again soon. Another major thing the producers have decided is that there will be only solo releases and every film will have a two-week breathing time and no new film can release two weeks after a film has released. This will allow all the films to grow on the audiences and will showcase the unity of the producers."
The first film, which will release after the suspension is Vashu Bhagnani's Kal Kissne Dekha and from then on, films like New York Hadippa, Shortkut, Luck, Jashn, Love Aaj Kal, Kambakkht Ishq, Kaminey, Agyaat and Main Aur Mrs Khanna and finally, Ajab Prem Ki Gajab Kahani will make their way to the single screens till the UPDF doesn't reach an agreement with multiplexes.
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