MiD DAY Infomedia Ltd has launched Mid Day Entertainment (ME) with a core focus on effective utilisation of multiple media vehicles available (print, web and mobile), towards providing brands with consolidated entertainment marketing solutions.
ADVERTISEMENT
| Previous | 1u00a0u00a02u00a0u00a03u00a0u00a04u00a0u00a05u00a0u00a06u00a0 7u00a0 8u00a0 9 | Next |
MiD DAY Infomedia Ltd has launched Mid Day Entertainment (ME) with a core focus on effective utilisation of multiple media vehicles available (print, web and mobile), towards providing brands with consolidated entertainment marketing solutions.
This is a logical extension of MiD DAY's existing lines of businesses, as the intent is to leverage on the strong relationship that Mid Day enjoys with celebrities and a loyal set of advertisers.
Some of the primary business objectives are: channelising efforts towards bringing together brands and celebrities in order to strengthen product proposition by way of endorsements, establishing a connect between brands and film production houses by way of in-film/ TV show placements in sync with the script and content genre, branded promotional tie-ups with film production houses, branded content to suit needs of marketeers, celebrity appearances and speaking opportunities.
Says Indrajeit Borkakoty, business head, MiD DAY Entertainment, "There certainly is stiff competition in this arena but we believe we have an edge as we enjoy an early mover advantage from a media house and the organised sector perspective. We are geared up to take the plunge."
| Previous | 1u00a0u00a02u00a0u00a03u00a0u00a04u00a0u00a05u00a0u00a06u00a0 7u00a0 8u00a0 9 | Next |
"Exciting news! Mid-day is now on WhatsApp Channels 
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
