It's undoubtedly the only fashion event, which sees an increasing number of corporate sponsors vying for visibility alongside the participating designers.
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A model wears an Anamika Khanna creation |
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Scheduled to be held between March 27 and 31, 65 designers including seasoned designers Sabyasachi Mukherjee, Manish Malhotra, Tarun Tahiliani, Wendell Rodricks, Lecoanet-Hemant, Narendra Kumar, Krishna Mehta, Vikram Phadnis, Neeta Lulla, Pria Kataria Puri will share the ramp space with promising lot including Asmita Marwa, Anand Kabra, Nikasha Tawadey, Nandita Mahtani, Kallol Dutta, Rahul Reddy, Aneeth Arora & Chinar.
With a steadfast belief that fashion should translate into lucrative business, this season will witness the launch of a plush exhibition area called The Source, where 73 designers will display their collections.
"Over 101 buyers have already registered, out of which 30 are from the Middle East, Australia, Canada, Netherlands, Swizerland and South East Asian countries," said Vikram Raizada, Head of Fashion, IMG.
"Exciting news! Mid-day is now on WhatsApp Channels 
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