Aamir dominates the producers-distributors meet while SRK gets serious; Sallu and Saif stay away
Aamir dominates the producers-distributors meet while SRK gets serious; Sallu and Saif stay away
This is one for the history books. Even as Hindi film producers gathered under one roof, actor-producers Aamir Khan and Shah Rukh Khan set aside personal differences to come together to speak up about the multiplex impasse.
The event was to brief the media on the stalemate reached over demands of equal percentage of revenue-sharing among the producers and multiplex owners.
Issue address karo
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Aamir took it upon himself to champion the cause while SRK chose to take a backseat, save a few quips directed at the media "you can choose to give this any twist about how two enemies like Aamir and I have come together but please address this issue."
Surprisingly the Khan brothers, Salman and Sohail, stayed away even though their home production Main Aur Mrs Khanna releases July 3.
Apart from SRK and Aamir, the meeting was attended by Yash Chopra, Ashutosh Gowariker, David Dhawan, Ronnie Screwvala (UTV), Jyoti Desh-pande (Eros), Mukesh Bhatt from Vishesh Films, Ramesh Sippy who represented the distributors' association and Sajid Nadiadwala, Ritesh Sidhwani and Vidhu Vinod Chopra (all three kept yawning through the meeting) and Karan Johar (who acted as host) among others.
Karan refused to let the media ask any personal questions as he told them "please stick to the issues concerned",u00a0 thus keeping a strict vigil on the restless audience lest they ask questions about SRK and Aamir's alleged dushmani.
Aamir takes charge
It was apparent that Aamir was determined to control the proceedings right from the beginning. Says a distributor, "Just before the press conference, Aamir had organised a meeting where he briefed the producers and distributors about the points to be discussed in the meeting, what he would say and what he felt the others should say. It was also decided there that the media should be asked not to ask questions on SRK and him.
Though Sohail and Salman Khan were invited for the meeting, they decided not to go. It was strange considering that Salman and Aamir are such close friends.
Of course both SRK and Aamir were unanimous that they would help in any way they can the marketing of Salman's best buddy Sajid Nadiadwala's Kambakkht Ishq in single theatres if the deadlock didn't end by then a point put across by SRK at the press conference too.
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Alternative strategy
That for those films which had to be postponed would be helped by alternative strategies to release at theatres. Kambakkht Ishq is the next biggie to hit the silver screen on May 29; it has now been postponed due to the strike."
While Aamir came fully prepared with points and read them out from the podium SRK was seen jotting down his thoughts during the meeting.
Aamir said, "We want a healthy and happy film industry where each sector has to profit and we think 50 per cent partnership between multiplexes and the producers is fair. Producing films is a volatile business but I love making films and that's why I am here.
We are also looking at other unfair practices of the multiplexes like their charging us INR 1 per cent whereas the normal rates are 0.25 or 0.30 per cent. There are different percentages for different producers and distributors.
Some multiplexes are also indulging in illegal activities like charging entertainment and service tax in theatres of states which don't have these taxes.
It takes both sides to come to a solution and we are establishing a committee to discuss and find solutions to resolve these issues."
SRK kept his speech short and sweet and limited to points. He preferred not to call the stalemate a strike but rather "repairing the pipeline".
Said he, "We are all united and we have come to clear the misconception that we want to deprive the audiences from watching our films. It's not a strike or embargo but a temporary repair to the pipeline. We want fair rights for Friday nights.
This is not a power show. Our committee is here 24/7 to discuss and sort out issues with the multiplexes. We also intend to bring in issues of ticket rates and the levels to be brought down."
Aamir butted in here and said, "Multiplex ticket rates in Indiau00a0 are very high. We want every person in India to see all the films. Why are ticket prices different at different multiplexes?"
We are united!
Saif Ali Khan, whose debut home production, Love Aaj Aur Kal releases this summer says, "I have been busy shooting and couldn't attend the meeting yesterday. However it's not important who attends or who doesn't but whether we are united or not. We are united. I am with them.
There is complete unity amongst us all (producers) as it's a serious issue. It's not just about business here but the fact that the multiplex owners are holding us to ransom. It affects us all producers."
There's good news for the small producers and small films. Says SRK, "Let the big guys fight for the small guys. Once our issues are sorted out every young upcoming producer will benefit from this."
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