Tata Sky Ltd recently announced the launch of Actve Sports, an exclusive interactive service to ensure that cricket enthusiasts have an unparalleled television viewing experience during the ICC Cricket World Cup 2011 tournament
Tata Sky Ltd recently announced the launch of Actve Sports, an exclusive interactive service to ensure that cricket enthusiasts have an unparalleled television viewing experience during the ICC Cricket World Cup 2011 tournament.
With Tata Sky's Actve Sports, viewers can choose multiple camera angles from which they wish to watch the match. Cricket fans will no longer need to wait to watch match highlights, player statistics or ball trajectory. 
They can now access all these features at the press of a button, at any time during the match. Viewers will also get the option of listening to commentary in a language of their choice with the convenience of extracting expert analysis.
Not only this, Tata Sky has also rolled out Tata Sky+ HD at just '3,999 to ensure that its subscribers get to enjoy some uninterrupted live cricket in high definition and experience excellent picture and sound quality. Tata Sky+ HD is the new generation Personal Video Recorder (PVR) that offers high-quality recordings at up to 1080i resolution. Equipped with a humongous 500GB hard drive, one can now watch and record minute to minute action; ball to ball progress and the best matches in HD resolution.
Anticipating a huge surge in demand, Tata Sky is framing unique promotional schemes, innovative value-added services (VAS) and channel packages. Apart from the India Cricket Pack which allows subscribers to watch all live international matches that India will be playing without subscribing to individual sports channels, the company has also introduced Supreme Sports pack which offers the best combination of all Hindi channels (GEC, Movies, Music, Knowledge), two regional language packs of their choice and all leading sports channels that include ESPN, Star Sports, Star Cricket, Neo Sports and Neo Cricket at just '240 monthly.
Vikram Mehra, CMO Tata Sky said, "We have always been a forerunner in providing best cricket viewing experience. This year we will take the experience to the next level with our exclusive Actve Sports service and the new Tata Sky+ HD. In a cricket crazy nation, we will provide fans with a unique, economical and effective way of enjoying the stadium experience from the comfort of their homes." Also, watch out for BABLOO!
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