Exclusive LFW access on Twitter through live Periscopes, Twitter Q&As, a red carpet Twitter Photo Booth, and #OnlyOnTwitter announcements
August 23rd, 2016: This year’s Lakmé Fashion Week Winter-Festive season (@LakmeFashionWk) comes donning an exciting Twitter avatar, and lovers of couture and fashion can be in on exclusive announcements, sneak peeks, red carpet glam, and live Q&As with their favourite designers.
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The first-ever digital curtain raiser for LFW was unveiled on August 12 on Twitter and offered a glimpse of what to expect at this year’s showcase.
First up on the Digital Curtain Raiser, #GenNext Class of 2016 presented by @CorporateINIFD #LakmeFashionWeek pic.twitter.com/E1RKiuxoU9
— Lakmé Fashion Week (@LakmeFashionWk) August 12, 2016
Through Twitter videos and photos, users were treated to first looks of collections by designers Manish Malhotra (@ManishMalhotra), Rajesh Pratap Singh, Tarun Tahiliani (@Tarun_Tahiliani), Ashish Soni (@_n_ashish_soni), among others.
It's the #firstlook of #AshishSoni's collection for @LakmeFashionWk. Can't wait for the show! #LFWGoesDigital pic.twitter.com/w8URQIOkde
— MissMalini (@MissMalini) August 12, 2016
Just as the five-day affair is about to kickstart on August 24, fashion has taken over the Twitter India #BlueRoom all week. To bring you closer to your favourite style gurus, we partnered with LFW to host 5 top fashion designers for a Twitter Q&A. Users Tweeted their fashion questions to @LakmeFashionWk using #AskLFW and take the fashion conversation beyond the runway.
#FirstLook: @Tarun_Tahiliani #WinterFestive2016 @Lakmefashionwk pic.twitter.com/hC5no6fIkU
— VOGUE India (@VOGUEIndia) August 12, 2016
Designers Manish Malhotra (@ManishMalhotra), Shantanu & Nikhil (@shantanunikhil), Nikhil Thampi (@nikhil_thampi), Kunal Rawal (@kunalrawalvibe), and fashion director, Grazia magazine, Ekta Rajani (@EktaRajani) engaged with fashionistas on Twitter and through the Q&A shared enjoyable anecdotes about their career in fashion, collaborations, tips for up-and-coming designers, new trends, collection details, and even indulged enthusiastic users by promising to design their wedding trousseaus for free!
He's here in the #BlueRoom and ready to answer your questions. Tweet your questions at @ManishMalhotra #AskLFW pic.twitter.com/3Y7S5sH0uQ
— Twitter India (@TwitterIndia) August 20, 2016
Designer Manish Malhotra married fashion and technology in more ways than one this year. After engaging with fans over a Twitter Q&A, he took to Periscope to talk about his glamorous ‘cocktail’ collection in real-time, and also announced his showstoppers for the first time in this #OnlyOnTwitter video. This year, the designer has chosen actors Shraddha Kapoor (@ShraddhaKapoor) and Sushant Singh (@ItsSSR) to walk the runway for his festive showcase. Relive the announcement for the Manish Malhotra showstoppers here: https://www.periscope.tv/ManishMalhotra/1jMJgrgojogGL
And I am extremely excited..:)) This will be my debut on Ramp and what a start ..:) for rockstar @ManishMalhotra https://t.co/G5B0qtN40Q
— Sushant S Rajput (@itsSSR) August 20, 2016
Twitter Moments
You can catch all the glamorous highlights from runway to red carpet by checking out the daily Twitter Moment that will be Tweeted out by Lakmé Fashion Week (@LakmeFashionWk). The Twitter Moment will tell the day’s fashion story through some of the best Tweets of the day from users, designers, models and stylists alike.
Twitter Photo Booth
Just so our fashion lovers on Twitter get access to the who’s-who at LFW, what they are wearing and who they are wearing, we have set up a Twitter Photo Studio at the venue this year. Top models and designers will Tweet out exclusive photos, videos, and GIFs fresh off the red carpet.
The best way to get updates on the Lakmé fashion week is by following the below mentioned accounts and hashtags:
Accounts to follow:
@LakmeFashionWk
@TwitterIndia
@VideoIndia
Hashtags to follow:
#LakmeFashionWeek
#LFW
#AskLFW
#FallWinter16
#BehindTheRamp
Top designers to follow:
@ManishMalhotra
@Sabya_Mukherjee
@KunalRawalVibe
@ShantanuNikhil
@Nikhil_Thampi
@AnitaDongre
Twitter promises to be your front row access to those dazzling collections, stunning showstoppers, gorgeous models, hobnobbing socialites, celebrity guests, and even the backstage madness. All you have to do is stay tuned!
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