Yasharth’s portfolio extends beyond the runway and into high-profile brand campaigns.
Yasharth Rai
Yasharth Rai is a fashion model and marketing professional with a diverse and multifaceted career. With a master’s degree in International Business from France, he seamlessly combines his corporate expertise with his passion for modelling, creating a unique career path that bridges two dynamic worlds. Currently, Yasharth works as a marketing manager for a pharmaceutical firm in Delhi, where he utilizes his academic background to manage business strategies while pursuing his passion for the fashion industry.
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In the modelling arena, Yasharth has made a name for himself by walking the runway for some of the top designers in India. His work includes being part of the prestigious India Beach Fashion Week (IBFW), Season 10, in Goa, where he walked for leading designers such as Rohit Gandhi + Rahul Khanna, Paresh Lamba, Shilpi Naiding, and Prashant Majumdar. His ability to adapt to various styles and bring a unique presence to the runway was also showcased at the 2024 Times Lifestyle Fashion Week in Gurgaon, where he modelled for Mohit Falod and Aikyam by Sakshi Wadera. His versatility on the runway continues to expand his presence in the Indian fashion industry.
Yasharth’s portfolio extends beyond the runway and into high-profile brand campaigns. He has collaborated with global and luxury brands such as Nike, Zara Man, and La Boutique Officials in Paris, as well as Raymond in Mumbai. His participation in a wedding editorial for Moment Day, shot at Chateau Des Trois Fontaine in France and published in Wedding Chicks Magazine, demonstrates his ability to bring a sophisticated yet modern aesthetic to editorial work. His work with brands extends to e-commerce shoots for ASOS Man in Paris, Lela by Varija Bajaj in Delhi, and Flipkart. Additionally, Yasharth has added designer Siddartha Tyler’s lookbook in Delhi to his growing portfolio of projects, highlighting his adaptability and skill across various formats of fashion modelling.
His modelling work also includes participation in shows like the Streax Professional show at Eros Hotel, New Delhi, where he brought his dynamic energy to the runway, and ad campaigns such as his project with Steadfast Nutrition in Delhi. These varied experiences have helped Yasharth build a strong and well-rounded modeling career, allowing him to cater to both fashion designers and commercial brands.
Beyond the professional world, Yasharth enjoys a variety of personal interests that keep him grounded and creatively inspired. His hobbies include singing, swimming, and maintaining an active lifestyle with a blend of indoor and outdoor workouts. A passionate lover of films, Yasharth enjoys watching movies across different genres, which fuels his creativity and adds depth to his modelling work.
As a dynamic and passionate model, Yasharth Rai is eager to make his mark not only in the Indian fashion scene but also on the international stage. With his natural flair for the runway, keen sense of style, and a commitment to excellence, Yasharth is well-suited for collaborations with renowned brands and participation in high-profile fashion events worldwide. His dedication, versatility, and fresh energy make him an ideal fit for brands looking to showcase their vision through engaging and modern talent. Ready to take on new challenges, Yasharth Rai is a name to watch in the fashion world.
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