Thirdbase stands out by doing more than just selling products; they’re building a community where people are empowered to embrace their intimate needs.
Thirdbase
What started as two eye-opening moments for Ashmita and Mukul has now grown into a mission to reshape the way India talks about sexual health. From hearing a teenager’s misconception about menstruation to the pressures of hustle culture eroding personal relationships of close ones, these pivotal moments led to the creation of Thirdbase, a brand dedicated to breaking taboos around intimacy and sexual wellness in India.
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Thirdbase stands out by doing more than just selling products; they’re building a community where people are empowered to embrace their intimate needs and engage in open, positive conversations about sexual health. With a blend of humor, pop culture, and inclusivity, Thirdbase has positioned itself as a modern, approachable brand, sparking dialogues often missing from mainstream discourse.
"Thirdbase is about much more than bedroom essentials," says co-founder Ashmita. "It's about fostering a culture where sexual wellness is acknowledged as a natural part of well-being, without the stigma."
A Fresh Approach to Sexual Wellness
Thirdbase’s products are designed with a unique touch discreet, beautifully crafted, and easily integrated into everyday life. They cater to both solo and partnered experiences, with the aim of normalizing sexual wellness as something to celebrate rather than shy away from.
Leveraging innovative content strategies and collaborations with influencers and brands like Kusha Kapila, Sushant Divgikar, and Duolingo, Thirdbase is using humor and creativity to break down cultural barriers. Their engaging social media presence tackles stereotypes head-on, promoting healthy relationships with our bodies and sexuality.
Targeting a Broad Audience
Thirdbase's mission extends beyond just urban areas, with a target audience ranging from 21 to 45 years old across tier I, II, and III cities. They are committed to providing sex-positive, accurate information that is inclusive of all genders and sexualities.
“Sexual wellness isn’t something that should be treated as a secret,” says Mukul, co-founder of Thirdbase. "We’re here to rewrite the narrative, focusing on education, empowerment, and inclusivity."
Whether it’s through their community-building efforts or their body-safe bedroom essentials, Thirdbase is paving the way for a healthier, more open conversation about sexual wellness in India.
Join the Movement
Thirdbase isn’t just about products; it’s about creating a safe space for people to explore and prioritize their intimate wellness without shame or stigma. With a growing fan base and notable endorsements, Thirdbase is poised to continue driving the conversation forward, making sexual wellness as integral to well-being as emotional or physical health.
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